SEO Content Manager

About the Role

We are hiring a hands-on SEO Content Manager who can produce high-quality, AI-friendly guides and blog posts that rank and convert. This is not a generic "write blog articles" role. You will create structured, question-driven content that anticipates what users will ask next and answers it clearly using FAQs, step-by-step sections, comparisons, and internal linking.

You will work across two brands:

⁠ ⁠ (UAE license plate marketplace + valuation content)

⁠ ⁠MillionMiner (ASIC mining hardware + managed hosting content)

Your content must be educational, trust-building, and conversion-aware. The goal is topical authority, strong organic rankings, and content that search engines and AI systems can extract and reference.

What You Will Do (Responsibilities)

Content Strategy & Production (Core)

⁠ ⁠Write SEO-focused guides and blog posts that fully answer user questions (Q&A-first approach).

⁠ ⁠Build "Pillar + Cluster" content structures (topical authority) for each brand.

⁠ ⁠Create content that targets real search intent (informational, commercial, transactional) and moves users toward the next step.

On-Page SEO for Every Deliverable

For every article/page update you deliver:

⁠ ⁠SEO title (length-aware), meta description, clean slug suggestion

⁠ ⁠Proper H2/H3 structure and scannable formatting

⁠ ⁠FAQ section with real user questions (not generic filler)

⁠ ⁠Internal linking plan and implementation (to tools, categories, key pages)

⁠ ⁠Image brief + alt text (natural, descriptive, keyword-aware)

Internal Linking & Content Architecture

⁠ ⁠Build and maintain internal link maps (which pages should link to which "money pages" and why).

⁠ ⁠Update existing content with new links, better FAQs, and refreshed sections to avoid thin/duplicate content.

CMS Formatting (WordPress/Gutenberg + Website Pages)

⁠ ⁠Deliver content copy-paste ready for WordPress (no unnecessary scripts).

⁠ ⁠Keep formatting clean, crawler-safe, and user-friendly.

Quality & Continuous Optimization

⁠ ⁠Ensure each piece is "complete" (answers the full question scope) and avoids duplication.

⁠ ⁠Improve existing posts: rewrite titles, expand FAQs, add missing user questions, strengthen internal links.

Deliverables & Output Expectations

We care about quality and impact, not word count. That said, a typical weekly output looks like:

⁠ ⁠2–4 high-quality posts/guides (1,200–2,500+ words depending on topic)

⁠ ⁠5–15 updates to existing pages/posts (FAQs, meta, internal links, structure)

⁠ ⁠1 simple content plan or cluster map update (ongoing)

⁠ ⁠Image briefs + alt text for all new content

What Success Looks Like (KPIs)

⁠ ⁠Growth in non-branded organic clicks and impressions (Google Search Console)

⁠ ⁠Improved rankings for defined topic clusters (Top 10 → Top 3)

⁠ ⁠Higher CTR from better titles/meta descriptions

⁠ ⁠Stronger conversion-assist: more clicks into key pages (calculator, listings, shop, contact)

⁠ ⁠Consistent content quality: every post answers the main query and "next questions"

Required Skills & Experience

Must-Haves

⁠ ⁠Proven SEO content experience (portfolio required)

⁠ ⁠Strong ability to structure content around user intent and questions (Q&A-led writing)

⁠ ⁠Able to create clear, educational content for complex topics

⁠ ⁠Strong internal linking instincts (topical authority mindset)

⁠ ⁠Excellent English writing skills (native or near-native)

⁠ ⁠Self-managed execution: research → outline → content → on-page SEO → internal links

Nice-to-Haves

⁠ ⁠Experience in marketplaces, e-commerce SEO, or technical niches

⁠ ⁠Experience writing content that performs in AI-overview style results (structured FAQs, definitions, entity clarity)

⁠ ⁠Additional languages: German, French, Spanish

Tools You May Use

⁠ ⁠Google Search Console (preferred)

⁠ ⁠Ahrefs/Semrush (optional)

⁠ ⁠Google Docs / Notion / Sheets (or similar)

⁠ ⁠WordPress/Gutenberg

⁠ ⁠Basic image sourcing/briefing (no heavy design work required)

Job Type: Full-time