Marketing Manager

hace 2 semanas


Bogota, Colombia FTI Consulting, Inc. A tiempo completo

**ABOUT THE OPPORTUNITY**
The Marketing Manager is dedicated to providing essential marketing, thought leadership and business development execution support for FTI Consulting Colombia office. Responsibilities include execution of a holistic marketing program for the segments; thought leadership and content, including audience targeting and segmentation; managing marketing content and events. Prior experience with a professional service firm, law firm or corporation in a marketing role is highly desired.

**PRIMARY DUTIES**:

- Collaborating with the leaders in the business segments to develop and execute a marketing plan to showcase, profile and support our experts in Colombia with key audiences.
- Assist with the strategy and execution of thought leadership and content
- Work with the practice professionals to write, develop and promote thought leadership
- Pilot new ideas for content and thought leadership (development and medium)
- Work with the necessary teams to profile and segment our target audiences better
- Oversee media relations efforts
- Develop an events plan and execute it
- Research sponsorships and speaking opportunities
- Understand where our competitors and peers are speaking, sponsoring, etc.
- Develop and oversee a process for follow up after significant marketing/business development events
- Coordinate budget allocation and marketing spend, assess ROI
- Develop a social media strategy (with our digital experts) and oversee implementation; assist with writing social media content for the segments (with support); oversee search engine optimization and

search engine marketing efforts
- Coordinate and support content development for direct marketing initiatives
- Assist in developing and managing content and collateral for the segment: case studies, website content, bios, brochures, credentials
- Liaise and coordinate with global marketing functions in order to adapt thought leadership for Colombia and the region

**BASIC QUALIFICATIONS**:

- 5 years of marketing work experience, especially within thought leadership.
- Prior experience with a professional service firm, law firm or corporation in a marketing role is highly desired.
- Bilingual in English and Spanish. High level English fluency is essential
- Travel required to FTI office(s).

**PREFERRED SKILLS**:

- Ability to multi-task and prioritize competing tasks and deadlines in a fast-paced environment
- Decisiveness and excellent use of independent judgment
- Strong verbal communication skills
- Superior writing and editing skills and strong attention to detail
- Excellent, concise and persuasive business writing skills
- Ability to interact, communicate and collaborate with a wide variety of individuals at all levels or the organization
- Ability to work independently as well as part of a team
- Creative and innovative with a strong eye for design
- Ability to think holistically and on a global scale**Our Benefits**

Apart from the well-structured career path and excellent team environment, our employees enjoy a variety of perks and benefits. Our benefits include, but are not limited to:

- Competitive salary and bonus plans
- Generous paid holidays and paid time off
- Annual paid volunteer hours
- Corporate matching for charitable donations
- Free snacks and drinks

**About FTI Consulting**

What makes us unique? With more than 6,250 employees located in offices in every corner of the globe, we are the firm our clients call when their most important issues are at stake. Regardless of what level you are, you will have the opportunity to work alongside and learn from top experts in your field on high-profile engagements that impact history. Our culture is collaborative, and we value diversity, recognition, development and making a difference in our communities.

FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.

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