Acquisition Lead
hace 2 semanas
**About the Role**
Managing the merchant acquisition engine for Latin America isn't about following a static playbook-it's about evolving the engine while it's already in motion. As the LatAm Acquisition Program Lead, you will own the full acquisition strategy that drives merchant growth across the region, overseeing both inbound and outbound sales programs.
This isn't a traditional management role; while you oversee sizable teams through BPO structures, you won't have direct line management. Success depends on your ability to influence partners, implement clear processes, and drive accountability through operational leadership and steady hands-on involvement. The challenge here lies in the scale and the dynamism of a regional marketplace. We're looking for a structured, resilient operator who can turn complex problems into actionable workflows.
**What You'll Do**
- Adapt at Scale**: Own the acquisition strategy for LatAm, taking global playbooks and tailoring them to fit the unique, fast-moving realities of the Latin American SMB market.
- Guide BPO Partners**: Lead and influence large-scale BPO operations across inbound and outbound programs. You'll set the standards for coaching routines and QA processes to ensure partners deliver both efficiency and quality.
- Resolve Funnel Friction**: Partner with Strategy, Product, and Analytics to identify where leads are stalling and implement practical operational fixes to inbound routing and outbound scripts.
- Understand the Execution**: Dive into the daily details of the funnel. This means looking closely at agent behavior, refining SOPs, and working with BPO supervisors to strengthen sales motions and discipline.
- Collaborate Across Functions**: Coordinate with multiple teams to align on lead quality and resource allocation, navigating different perspectives and priorities to keep the acquisition engine running smoothly.
- Drive Performance with Data**: Use funnel analysis to evaluate performance across all channels. You won't just report on KPIs; you'll use data-grounded insights to drive objective decision-making and optimize conversion.
**Basic Qualifications**
- Sales Operations Experience**: 6+ years of experience in sales operations or acquisition programs covering both inbound and outbound motions in fast-paced environments.
- Partnership Management**: Proven track record of managing and influencing outsourced teams (BPOs) where success depends on collaboration and clear accountability.
- Operational Logic**: Demonstrated ability to build or improve sales processes, SOPs, and training structures that support high-volume acquisition cycles.
- Strategic Thinking**: Ability to translate high-level objectives into scalable, repeatable execution workflows.
- Analytical Approach**: Solid data analysis capabilities with experience using CRM platforms and acquisition tooling to measure performance and diagnose root causes.
- Communication**: Clear written and verbal communication skills with the ability to manage stakeholders across multiple regions and functions.
- Working Style**: A proactive operator who takes ownership and stays effective when the path forward isn't immediately predefined.
**Preferred Qualifications**
- Regional Context**: Experience managing acquisition programs across Latin America.
- Technical Proficiency**: Proficiency in SQL is a plus to help you self-serve data and identify funnel gaps more efficiently.
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