Ft Senior Media Buyer Google

**Job Scorecard**

Reports to the President

**Mission**

The Senior Media Buyer's main purpose is to efficiently purchase advertising space or time across various platforms to promote a company's products or services, aiming to reach the target audience effectively within the allocated budget.

**Outcome**

**Row**

**Outcome**

**KPIs**

**Measurement Method**

**Target**

**Timeframe**

1

Increase campaign ROI

ROI percentage

(Revenue - Cost)/Cost
- 100

20% increase

Quarterly

2

Grow brand awareness

Brand awareness lift

Surveys & digital brand mention tools

15% lift

Bi-annually

3

Enhance lead generation

Number of qualified leads

Lead tracking software

30% increase

Monthly

4

Optimize ad spend

Cost Per Acquisition (CPA)

Ad platform analytics

Reduce by 10%

Monthly

5

Increase website traffic

Website visits

Web analytics tools

25% increase

Monthly

**Key Responsibilities**
- **Strategy Development**:Create and implement effective advertising strategies that align with the company's marketing goals, focusing on Google and Facebook platforms.
- **Budget Management**:Manage and allocate budgets efficiently across campaigns to ensure optimal spend and achieve the highest return on investment.
- **Campaign Management**:Set up, monitor, and optimize ad campaigns daily, making adjustments based on performance data and market trends.
- **Performance Analysis**:Analyze campaign results against KPIs, generating detailed reports and insights for continuous improvement.
- **Market Research**:Conduct ongoing research to understand target audience behaviors and preferences, adjusting strategies accordingly.
- **Collaboration**:Work closely with other marketing team members and departments to ensure a cohesive advertising strategy and brand message.
- **Innovation**:Stay updated with the latest trends and technologies in digital advertising to incorporate innovative practices into campaigns.
- **Campaign Optimization**: Implementing and optimizing image assets, creating site links, creating promotional ads, increasing calls.

**Key Competencies**
- **Digital Advertising Expertise**: Deep understanding of Google and Facebook advertising platforms, including their algorithms, ad formats, targeting options, and bidding strategies.
- **Analytical Skills**:Ability to analyze data, interpret campaign performance metrics, and make data-driven decisions to optimize ad spend and maximize ROI.
- **Strategic Thinking**:Capability to develop and implement effective advertising strategies that align with the company's marketing goals and target audience.
- **Budget Management**:Proficiency in managing advertising budgets, ensuring optimal allocation of resources across campaigns to achieve marketing objectives efficiently.
- **Creative Problem-Solving**: Ability to creatively address challenges, identify opportunities for improvement, and implement innovative solutions to enhance campaign effectiveness.
- **Communication Skills**:Strong verbal and written communication skills for articulating campaign strategies, presenting results to stakeholders, and collaborating effectively with team members.
- **Attention to Detail**: Keen attention to detail in campaign setup, targeting, and optimization to ensure accuracy and effectiveness of advertising efforts.
- **Adaptability**: Flexibility to adapt strategies and tactics in response to changing market trends, platform updates, and company priorities.
- **Time Management**:Excellent time management skills to juggle multiple campaigns, meet deadlines, and prioritize tasks effectively.
- **Continuous Learning**:Commitment to staying updated with the latest trends, tools, and best practices in digital advertising to continuously improve skills and campaign performance.

**Core Values**
- Keep Promises: We do what we say, on time.
- Be Great: We give our best always.
- Help Others: We put others' needs first and help them win.
- Keep Learning: Always get better.
- Think Ahead: We make choices that are good for everyone, now and later.

**Job Description** **Who We're Looking For**
- Passionate Senior Media Buyer with a love for creating and managing Google and Facebook ad campaigns.
- This is a full-time remote position, perfect for someone who:
○ Loves digital advertising work and is committed to excellence in campaign management.

○ Has excellent people skills, integrity, and attention to detail.

○ Possesses a proactive mindset, constantly seeking new ways to improve and achieve results.
- Eager to work 8 hours a day, 5 days a week during the night shift (9PM - 6AM PH Time) to align with our US clients.

**Responsibilities**:

- Develop and manage effective advertising campaigns on Google and Facebook.
- Analyze and optimize campaign performance to achieve marketing objectives.
- Efficiently manage budgets to maximize return on investment.
- Stay updated with the latest digital advertising trends and technologies.
- Collaborate with team members to ensure cohes