Conversion Rate Optimization Specialist

hace 1 semana

Desde casa, Colombia Winona A tiempo completo

**About Winona**:
Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

**About the role**:
Winona is seeking for a talented and data-driven CRO Specialist to join our fast-growing marketing team. You will play a pivotal role in optimizing our digital properties to improve user experience, increase conversion rates, and ultimately drive revenue growth.

**Seniority Level**: Mid-Senior Level

**Responsibilities**:

- Develop and execute a comprehensive CRO strategy to increase website conversion rates, user management, and lead generation
- Plan, implement, and analyze A/B and multivariate tests to identify high-impact optimization opportunities
- Conduct thorough website audits to identify conversion bottlenecks, usability issues, and areas for improvement
- Collaborate with UX/UI designers to enhance the overall user experience, focusing on improving website usability, navigation, and design elements
- Work closely with content creators to optimize website content for improved conversions, readability, and engagement
- Analyze and optimize the entire conversion funnel
- Regularly analyze website performance data, user behavior, and conversion metrics to identify trends and opportunities for optimization
- Utilize tools to gain insights into user interactions and pain points on the website
- Create and optimize landing pages for various campaigns, ensuring alignment with conversion goals
- Generate and share detailed reports on CRO initiatives, including test results, insights, and recommendations, with the marketing and leadership team

**Requirements**:

- Proven experience as a CRO Specialist or in a similar role
- Strong knowledge of CRO principles, A/B testing, and web analytics tools (e.g., Google Analytics, Optimizely, or similar)
- Proficiency in data analysis and the ability to draw actionable insights from data
- Experience with UX/UI principles and website usability best practices
- Strong communication skills to collaborate with cross-functional teams
- Detail-oriented with excellent problem-solving abilities

**Nice to have**
- Certifications in CRO or related fields

**What’s in it for you?**

As a full-time member of our team, you’ll enjoy:

- Flexible hours, work wherever you choose
- Unlimited PTO
- Non-working holidays per country of residence
- Medical/Dental/Vision insurance (US-W2)
- Pro-rated 13th-month bonus in select regions
- Salary increases and performance-based bonuses
- Referral bonuses
- Financial support for online courses
- Fun and casual work environment
- Mental health and well-being programs
- Employee engagement activities and virtual gatherings
- We are a diverse, global team

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