Senior Creative Strategist

**About Ikigai Cases**

Ikigai Cases is a family-owned e-commerce business selling premium metal pill cases. The business was founded in Washington DC in 2021 by two brothers and has been operated as a family business since then. Over four years, the company has grown to selling thousands of pill cases every month and double-digit team members, including a thriving remote team.

Our mission is simple: to make exceptional pill cases and provide exceptional customer service. We uphold this commitment by managing our fulfillment operations in-house and offering white-glove service to our customers.

**What You Are Responsible For**

We’re hiring a **Senior Creative Strategist**& Production Lead to own Ikigai’s Meta Ads creative testing system — the process that turns insights into high-performing ads that drive profitable growth.

You’ll be the operational owner of our creative testing engine across Meta Ads. Your responsibility is to ensure a constant flow of new ad concepts, backed by clear data, structured hypotheses, and disciplined iteration.

You’ll lead a pod of designers and editors — managing briefs, review cycles, and testing cadence to ensure we consistently hit output and win-rate goals.

This is not a purely creative or purely management role — it’s a hybrid for someone who thinks like a strategist and executes like an operator, ensuring the creative strategy doesn’t just get planned — it gets produced, at quality, and on schedule.

**5 Core Responsibilities**
- **Creative Strategy & Testing** - Own the weekly creative testing roadmap for Meta Ads. Translate insights and hypotheses into hooks, angles, and formats that align with current offers and growth priorities.
- **Production Leadership** - Lead a high-output creative pod of editors, designers, and strategists. Set clear priorities, give decisive feedback, and ensure every project ships on time and at the standard expected of a world-class brand.
- **Performance Analysis & Iteration** - Review ad performance weekly to identify winning patterns and creative fatigue. Turn data into actionable insights and clear next tests, maintaining a living library of winning ads and learnings.
- **Creative Direction & Feedback** - Write precise, performance-driven briefs and deliver direct, constructive feedback. Ensure every creative concept connects the message, visual, and offer to the target metric.
- **Cross-Functional Alignment** - Partner with the other marketing teams so that ads, offers, and landing pages launch as one unified system — ensuring Ikigai’s growth engine runs with precision and speed.

**Who You Are**
- You have endless creative ideas — hooks, angles, storylines, and concepts come naturally, and you can turn raw ideas into testable ad frameworks fast.
- You know how to bring ideas to life — capable of producing videos yourself or partnering with in-house and external creators to deliver polished, on-brand content.
- You’re fluent in Meta performance data — not just reading metrics but turning them into creative strategy. You identify what’s working, why, and what the team should make next.
- You’re a player-coach — equally comfortable writing briefs, reviewing drafts, and giving clear, actionable feedback to ensure the team delivers top-tier creative.
- You’re a system builder — you love turning chaos into clarity with processes, naming conventions, and documentation that scale.
- You work fast, accurately, and independently. You don’t need supervision — you need clarity and goals.

**Why You Should Take This Role**
- You’ll be working at a brand that is obsessed with their customers and has built a loyal following. Just read a few of our reviews:

- You’ll be working at a company that has scaled up extremely quickly - while focusing on the operational side of the business. Now that the operations are stabilized with key roles in place, we are focused on investing in growth.
- You’ll be working with people who have extreme levels of competitive fire in their bellies - people who will run through walls to make sure the company succeeds.
- You’ll be working hand-in-hand with the founders of the company - building the systems and growth strategy together.
- You’ll be working at a company with a robust product development roadmap that includes new colors / products releasing monthly

**Required Experience**
- 4+ years leading Meta performance creative strategy & production for e-commerce brands (brand or agency side). Experience with smaller companies will be considered an additional plus.
- Proven ability to own end-to-end creative strategy and creative production for Meta Ad accounts spending $250k+ per month on Meta Ads.
- Prior leadership experience managing teams of editors, designers, and external creators to produce ad content
- Proven ability to analyze creative metrics and performance metrics inside of Meta, and use that to drive creative strategy
- Advanced English communication — written, verbal, and analytical

**Preferred Expe