Senior CPG Account Manager, Client Experience

Senior CPG Account Manager, Client Experience Remote - United States A day in the life As a Senior Account Manager, you’ll be responsible for working with clients in the CPG/Retail space. You will have a broad and varied background with hands-on experience across many digital marketing channels and tools. This role will define and develop performance marketing strategies and plans that leverage paid, owned and earned channels that align with client priorities and deliver on client objectives. A Senior Account Manager will have an advanced understanding of the digital marketing industry with the ability to articulate and manage complex marketing plans across multiple channels and teams. In collaboration with their Account Director, they will support on service expansions, managing media plans, developing testing roadmaps and deploying tactical pivots when necessary. Additionally, a Senior Account Manager will play an active role in the training and development of Account Managers across the agency. This opportunity is a challenging and exciting role for a cross-channel marketer with a passion for leading and executing comprehensive and innovative campaigns. Key Responsibilities Client-centric Communication: Manages day-to-day client communication which includes but not limited to strategic updates, workflow and approval updates proactively keeping both clients and internal teams informed Project Management: Adheres to the outlined scope of work and demonstrates excellent follow-through by managing action items through to completion; Maintains forward momentum by identifying and overcoming roadblocks Marketing Strategy: Develops integrated marketing plans that deliver against client marketing and business objectives; Supports the development of cross-channel performance forecasts and media plans Data-driven Insights: Leverages data and analytics, such as first party data tools like Google Analytics and Shopify, to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps Rapport Building: Builds strong client relationships and establishes Power Digital as a trusted partner through exceptional communication and deep brand knowledge; Builds collaborative relationships among internal account teams Client Portfolio: Manages a diverse set of clients totaling up to $200K in monthly recurring revenue Client Retention: Facilitates the contract renewal strategy, presentation and proposal development alongside the Account Director to extend client partnerships Service Expansions: Works with the Account Director and the internal account team to identify additional strategies to improve performance and expand client partnerships Account Management Process Development: Helps improve and develop account management processes across a variety of areas: communication, strategy, reporting, retention and service expansions, among others Account Management Training and Development: Participates in the account manager training curriculum by developing content, leading training sessions, or providing individual coaching Specialty Focus Area: Identifies a focus area within the department that aligns with the individual’s skill set; Creates a roadmap alongside the manager to enhance and optimize that focus area Employ AI technologies to enhance and optimize business processes Utilize and leverage Power Digital’s Nova ecosystem as it relates to your department Responsible for other tasks and projects as assigned by Client Services department leadership, as needed Role Requirements Bachelor's Degree in Marketing, Communication or related discipline 5-8 years digital marketing experience. Preferred experience executing cross-channel plans At least 2-3 years spearheading cross-channel marketing plans at scale and leveraging data in execution Cross-channel account management experience required - at least 2 years Advanced understanding of digital marketing and experience in earned media, paid media, owned media, attribution, reporting, optimization, etc. - experience in data-driven marketing is critical Hands-on experience with Google Analytics and/or other first-party reporting platforms (Shopify, Salesforce Marketing Cloud, Adobe, etc.) Campaign leadership skills for end-to-end campaign development supporting: strategy, segmentation, targeting, etc. in a multi-channel environment Strong relationship skills, supported by strategic consulting skills and technical curiosity Demonstrated history of excellent written and verbal executive communication Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills Ability to manage multiple projects simultaneously, collaborate across different teams, and thrive in a fast-paced environment Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal growth Key Performance Indicators (KPIs) 8.8 Average Client NPS 105% Quarterly Net Revenue Retention Minimum of 1 Active Service Expansion Opportunity Specialization in 1 Core Focus Area (e.g., Training or Product Quality) Most Important Things (MITs) Marketing Strategy, Development and Execution Client Retention and Client Revenue Growth Account Manager Training and Development Base salary + commission opportunities Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium 401(k) plan - 4% employer contribution matching Unlimited Time Off available on day one Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors Fully flex work environment: full-remote, in-office, or hybrid A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck Employee Assistance Program (EAP) 12 observed United States national holidays + 2 mental health recharge days per year Unlimited opportunities for growth & leadership within a rapidly growing firm Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) Quarterly awards including prize money and recognition for outstanding performance Opportunities to be involved in company DEI initiatives EEO and Compliance Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Note : Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at . If you have any doubts about the authenticity of any messaging on behalf of Power Digital, please email before taking any further action. End of description. #J-18808-Ljbffr