Senior Creative Strategist

Join to apply for the Senior Creative Strategist role at Power Digital Marketing . Get AI-powered advice on this job and more exclusive features. Who We Are We are a tech-enabled growth firm—at the intersection of marketing, consulting & data intelligence—igniting revenue and brand recognition for leading and emerging companies around the world. As a people‑first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world— with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth‑obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit. As a full‑service growth marketing firm, we offer best‑in‑class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper‑focused on helping brands drive revenue growth and brand recognition, ultimately delivering irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first‑party data, simplifying investment planning for marketing and diligence in M&A—putting marketers in a strategic seat at the table—and providing value in unparalleled ways. Managing billions in media, our dynamic team—of consultative marketers, creatives, analysts and technologists—challenges traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. A Day In The Life A Sr. Creative Strategist will be the lead ideator on strategic accounts. They must be robust in paid social creative best practices, understand the client’s brand, performance goals, historical data, current e‑commerce trends, and consumer behavior to develop winning paid social advertising that impacts growth. Senior Creative Strategists act fast to capitalize on good results, or know what to change when an ad isn’t performing to goal. This means testing with the intention of moving the needle on key performance metrics—improving CPA, CTR, or ROAS, or driving brand awareness. They pitch new ideas and concepts to clients, write scripts, and oversee the execution and review of ads through production and delivery. An ideal candidate is a self‑starter passionate about maximizing client success through creative strategy, eager to lead the development of concepts that generate clear testing results and insights. They master presenting creative reporting to clients and team members through storytelling, continuously implementing learnings to enhance future campaign results. They are zealous about testing creative concepts to not only meet client goals but surpass them. When creative deliveries miss expectations, they relentlessly troubleshoot and problem‑solve with a growth mindset. Responsibilities Lead the paid social creative strategy for 6-10 clients Use data insights along with consumer and brand research to design high‑performing creative assets Collaborate closely with team members across internal departments and roles Maintain client communications and sentiment Drive iteration and ideation toward stated performance goals Develop rapport with clients to build a foundation of open discussion, including understanding client product and goals, and explaining Power Digital processes Research client brand, competitors and industry trends, and effectively implement performance creative best practices by platform Continuously audit accounts to identify winning ads, present data to clients, and dictate hypotheses and test strategy via monthly roadmaps Write strategic consumer‑centric, direct‑response copy and messaging strategy Manage requests and output with production team using Asana Review video/image assets and provide clear and actionable feedback to editors Lead productive internal creative team syncs and brainstorms Work alongside client management team as client POC for all things creative strategy Understand scope of requested edits, reshoots, and other deliverables Push back on clients on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices Identify and encourage service expansion opportunities Manage interns, PT, or FT team members, if desired Employ AI technologies to enhance and optimize business processes Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Role Requirements Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc.) Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps Understanding of best practices for performance‑driven creative and ability to apply these insights in work Ability to write effective ad copy, structure a script, and see through execution with corresponding visuals Ability to communicate and collaborate with clients, production, and post‑production teams to deliver best possible creative output Ability to yield strong campaign results for clients through strategizing top‑performing creative Key Performance Indicators (KPIs) 5% or lower client churn Manage 6-10 enterprise level clients Manage $100k of monthly recurring revenue Most Important Things (MITs) Technically skilled at pulling and using creative performance data to analyze trends and insights and inform creative roadmap. Responsible for using data insights along with consumer and brand research to orchestrate a sales/messaging/visual strategy. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Advertising Services Equal Opportunity Employer Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility. Important Notice Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at Contact Email: #J-18808-Ljbffr