Senior Social Media Strategist
hace 2 semanas
Senior Social Media Strategist Join TP as a Senior Social Media Strategist TP is a global digital business services company. Our global scale and local presence allow us to be a force of good in supporting our communities, our clients, their customers, and the environment. We deliver the most advanced, digitally‑powered business services to help the world’s best brands streamline their business in meaningful and sustainable ways. Responsibilities Social Selling and Executive Thought Leadership – Develop and execute a social selling strategy that enables senior leaders to build meaningful relationships with target audiences. Craft compelling thought leadership content tailored to resonate with enterprise and upper midmarket decision‑makers, including CFOs, CIOs, CHROs, and customer care leaders. Guide senior leaders on best practices for social media engagement, helping them establish and grow their professional communities. Personal Brand Development – Collaborate with senior executives to define their unique personal brand narratives and align them with company objectives. Create a consistent cadence of high‑quality, engaging posts, articles, and multimedia content for LinkedIn and other relevant platforms. Ensure all content reflects the executive’s voice, expertise, and the company’s core values. Content Creation and Curation – Write, edit, and optimize organic and paid social media content, including posts, articles, videos, and infographics, to drive engagement and thought leadership with target audiences. Curate industry‑relevant content to support senior leaders in staying active and credible in their areas of expertise. Monitor and respond to interactions with the brand and recommend engagement strategies and tactics for leaders, fostering meaningful conversations with key audiences. Audience Engagement and Growth – Identify and engage with senior B2B decision‑makers, influencers, and industry leaders across social platforms, especially LinkedIn. Use data‑driven insights to refine targeting and improve audience reach and engagement. Track and analyze performance metrics to ensure alignment with engagement and business goals. Platform Management and Optimization – Stay ahead of social media trends and platform updates, ensuring the company and its leaders leverage the latest tools and strategies effectively. Use analytics tools to track campaign success and recommend data‑driven improvements. Implement and optimize strategies for LinkedIn Sales Navigator and other social selling tools. Collaboration and Training – Partner with marketing, communications, sales, and client success teams to align social media strategies with broader business objectives. Provide training and resources to senior leaders on social media best practices, trends, and tools. Serve as a trusted advisor to executives, offering guidance on content strategy, engagement, and audience growth. Requirements Academic background: Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Experience: 7+ years of experience in social media strategy, digital marketing, or content marketing, with a focus on B2B audiences. Technical knowledge: LinkedIn Sales Navigator and other social selling tools. What we offer Remote work modality. Growth opportunities in a global environment. Opportunity to work proactively in a team, in a constantly learning environment. Apply now and take the next step to join TP, the best Great Place To Work in Colombia #J-18808-Ljbffr
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