Paid Social Strategist

Paid Social Strategist Location: Bogota, D.C., Capital District, Colombia | Salary: $10.00-$15.00 | Experience Level: Entry Level | Employment Type: Full-time | Seniority Level: Entry level | Job Function: Marketing and Sales | Industries: Advertising Services | Referrals increase your chances of interviewing at Power Digital Marketing by 2x Overview Power Digital Marketing is a tech-enabled growth firm focused on igniting revenue and brand recognition for leading and emerging companies worldwide. As a people-first firm we value diversity and culture. We are a full-service growth marketing firm offering services such as SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Our proprietary technology nova analyzes businesses through first-party data simplifying investment planning and providing value in unparalleled ways. A Day In The Life We’re looking for a creative and energetic full-time Paid Social Strategist to join our team with a passion for performance marketing and team management. Experience in TikTok and Meta Ads platforms is a must The Paid Social Strategist is responsible for performance, strategy, growth and execution from A-Z of paid social accounts. You will lead and execute a paid social strategy that helps reach a business’ overarching goals and work closely to optimize strategies for our TikTok clients. You will work closely with the team and our clients making sure we are hitting or surpassing monthly performance goals, as well as collaborating with the creative, organic, and influencer/partnerships teams to ensure we are best‑in‑class across the channel. Responsibilities Full ownership and execution of performance marketing via paid social platforms. Effectively execute builds and production A‑Z with redundancy across channels; channels include TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn with emphasis on TikTok and Meta. Lead execution of optimizations concerning performance improvements relative to goals. Effectively own strategic communication internally and externally for clients and client teams. Proactive internal communication with the team on performance, strategy, recommendations, deliverables, and action items. Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and or Slack. Excellent marketing and business strategy acumen. Complete understanding of the marketing funnel and how to execute via paid social. Full understanding of the eCommerce model and basic lead‑gen strategies. Ability to navigate roadblocks and adapt strategy to changes in the landscape to achieve desired results. Ownership of performance reporting and strategy communication. Execute performance reporting A‑Z with excellent presentation creation capabilities. Autonomously present performance reports and recaps, facilitating strategic conversations with clients verbally and written. Leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps. Present forward‑thinking plans and execute to drive business results. Operate as an effective member of the team for both department and account teams. Contribute to a constructive and effective work environment in line with PD core values. Actively participate in the growth and development of junior talent where applicable. Employ AI technologies to enhance and optimize business processes. Requirements 1–2 years of digital marketing; agency experience a plus. 1+ years of experience with Direct Response marketing specifically in e‑commerce; lead‑gen and B2B a plus. 1+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads, Pinterest Ads, etc). 1+ years experience leading paid social strategy for direct response marketing efforts. 1+ years experience with Google Analytics, Shopify; other technical platforms a plus. 1 year of client‑facing experience handling communications. Excellent Excel skills with a clear understanding of advanced Excel features. Excellent data analytics skills. Key Performance Indicators (KPIs) Managing a full workload indicated by one or more of the following: $26k MRR or 6 owned clients. Below 10% client churn rate. Most Important Things (MITs) Deliver top‑tier product, owning strategic direction and channel communication for designated accounts, overseeing effective reporting and execution of channel strategy. Account growth and retention (results and sentiment). Benefits & Perks Base salary + commission opportunities. Medical bonus. 15 paid vacation days (PTO) per year. Fully flex work environment: full‑remote, in‑office, or hybrid. Employee Assistance Program (EAP). 17 observed Colombian national holidays + 2 mental health recharge days per year. Legal benefits like Prima, Cesantias. Paid Social Security. Unlimited opportunities for growth & leadership within a rapidly growing firm. Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s). Quarterly awards including prize money and recognition for outstanding performance. Opportunities to be involved in company DEI initiatives. Equal Opportunity Employer Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility. Job Security Notice Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at Contact If you have any doubts about the authenticity of any messaging on behalf of Power Digital, please send us an email at before taking any further action in relation to the correspondence. Metadata Seniority level: Entry level Employment type: Full-time Job function: Marketing and Sales Industries: Advertising Services #J-18808-Ljbffr