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Content and Graphic Design Specialist Vertiv – Bogota, D.C., Capital District, Colombia Job Description The Content and Graphic Design Specialist is responsible for supporting the digital marketing initiatives at Vertiv by producing digital assets required for outbound marketing efforts and by developing the frameworks used to produce these assets. The role supports marketing automation programs by developing responsive emails, creating complex landing pages, orchestrating personal and complex pages on the corporate website, building lead generation and conversion forms, and executing quality assurance activities. In addition, the role supports thought leadership efforts with the development of interactive experiences for the website and for paid and organic placements. The Lead Specialist, Web Design produces effective user experiences using a mix of creative skills, technical knowledge, and commercial awareness. Responsibilities Serve as technical expert for platforms such as Eloqua (forms, global email templates, and custom landing pages) and Episerver integration and customization. Use design thinking and user experience knowledge to participate in high‑level discussions regarding marketing programs. Collaborate with marketing team and stakeholders to ideate and launch interactive experiences that convey the value of the company's products and solutions. Initiate process improvement initiatives to enhance the team's competency and performance. As a practical individual contributor, ensure high‑quality web design work and coordinate with the team to maintain standards and address design‑related questions from internal clients. Act as the first escalation point for brand consistency, technical issues, and software publishing questions. Craft effective responsive user experiences across multiple platforms, advocate for users in wireframing and implementation, and execute custom JavaScript in marketing and advertising landing pages. Qualifications BA/BS degree or equivalent in web design, interaction design, or related discipline; five or more years of relevant experience. Strong web design skills with knowledge of UI/UX principles. Excellent visual communication and quality control knowledge. Proficient in HTML5, CSS3, including Bootstrap framework. Experience with HTML email coding, responsive design and testing. Familiarity with JavaScript. Mid‑ to advanced‑level proficiency with Adobe Photoshop and Illustrator. Experience with web content management systems, preferably Episerver (Optimizely). Excellent verbal and written communication skills in English. Strong organizational and multitasking abilities. Excellent interpersonal skills and positive attitude. Close attention to detail and ability to work independently. Team player mentality and ability to present visual concepts to leadership. Experience with Google Tag Manager and basic SEO concepts is desirable. Core Principles Safety Integrity Respect Teamwork Diversity & Inclusion Strategic Priorities Customer Focus Operational Excellence High‑Performance Culture Innovation Financial Strength Behaviors Own It Act With Urgency Foster a Customer‑First Mindset Think Big and Execute Lead by Example Drive Continuous Improvement Learn and Seek Out Development Vertiv is an Equal Opportunity/Affirmative Action employer and promotes equal opportunities for all applicants. Disabled applicants who need assistance with the application process can request help at Work Authorization Only candidates legally authorized to work in the United States are considered. No sponsorship will be provided for this position. Senior Level Mid‑Senior level Employment Type Full‑time Job Function Marketing, Public Relations, and Writing/Editing #J-18808-Ljbffr
