/E-Commerce Marketing Lead

hace 3 semanas

Bogotá, Colombia Sagan A tiempo completo

Job Title: E-Commerce Marketing Lead
Location: Remote (EST Time Zones)
Salary Range: up to 3000 USD
Work Schedule: Monday to Friday, 8:00 AM and 5:00 PM (EST)

NOTE: INDEPENDENT CONTRACTOR POSITION
Company Overview:
Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.

Position Overview:

We are seeking a proactive and results-driven E-Commerce Marketing Lead to drive digital marketing efforts for a B2B e-commerce brand. This role requires a solid background in SEO, SEM, email marketing, and social media. The ideal candidate has experience driving growth for e-commerce brands and is skilled at managing a marketing budget while delivering outstanding results.

You'll be responsible for managing a range of marketing channels, collaborating with cross-functional teams, and ensuring alignment between marketing efforts and company goals. The role requires strong project management skills and data-driven decision-making abilities to uncover growth opportunities.

Key Responsibilities:
  1. SEO & SEM: Lead the development and execution of search engine strategies to increase organic and paid traffic.
  2. Content, Email, and Social Media Marketing: Plan and optimize campaigns for blog content, email lists, and social media channels to engage B2B customers and drive conversions.
  3. Collaboration & Management: Work closely with sales, editorial, and website development teams, and manage external agencies and contractors.
  4. Analytics & Reporting: Track KPIs, generate reports, and refine marketing strategies based on data-driven insights.
  5. Budget & ROI Optimization: Maximize marketing performance within budget constraints, continually improving ROI.

Qualifications:

  1. Proven success in B2B e-commerce, especially in SEO, SEM, and digital marketing channels.
  2. Experience managing cross-functional teams and external agencies.
  3. Strong analytical skills with the ability to interpret data from tools like Google Analytics and Excel.
  4. Excellent project management and problem-solving abilities.
  5. Experience using Python and/or SQL is a plus.

Nice-to-Haves:

  1. Experience in B2B e-commerce, especially in a need-based industry like fire supply.
  2. Ability to bring fresh ideas, with potential to grow into a Marketing Manager role.
  3. Strong focus on SEO and SEM marketing strategies.
  4. Familiarity with driving sales through SEO/SEM in a B2B context.

Please note: To ensure prompt processing of your application, we kindly request that you submit your resume and intro video in English format.

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