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Paid Media Specialist

hace 1 mes


Medellín, Colombia Solvo Global A tiempo completo

Horario: Lunes a viernes de 7:00 am a 4:00 pm / 8:00 am a 5:00 pm

Responsabilidades
  1. Constante trabajo en equipo con Talent Acquisition.
  2. Estrategia digital en múltiples plataformas.
  3. Puesta en marcha y monitoreo constante de pauta.
  4. Manejo de plataformas de paid media: Google, Meta, YouTube, LinkedIn, TikTok, plataformas de streaming.
Requerimientos:
  1. Nivel académico: Bachiller y cursos varios relacionados a paid media.
  2. Análisis avanzado de datos e interpretación de métricas de Marketing en buscadores (SEM) y publicidad de pago por clic (PPC).
  3. Experiencia en plataformas de publicidad en redes sociales (Google, Meta, YouTube, LinkedIn, TikTok, plataformas de streaming).
  4. Publicidad y pujas en tiempo real (RTB).
  5. Técnicas de optimización de la tasa de conversión (CRO).
  6. Conocimiento de optimización de motores de búsqueda (SEO).
  7. Posibilidad de redactar textos publicitarios y desarrollo creativo.
  8. Competencia en herramientas de automatización de marketing y gestión de campañas.
  9. Seguimiento del rendimiento y análisis de contrataciones por estas fuentes.
  10. Comprensión de los ecosistemas de tecnología publicitaria.
  11. Pensamiento estratégico y planificación.

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