Paid Media Specialist Bilingüe
hace 22 horas
**Paid Media Strategist/ Marketing Analyst - Bilingüe**
Buscamos un Paid Media Strategist con al menos dos años de experiência en estrategia de medios pagados, experiência práctica en implementación con énfasis en anuncios de **búsqueda de Google (google ads) e inglés avanzado C1.**
**Responsabilidades**
- Planificar, ejecutar y optimizar campañas publicitarias de pago en plataformas como Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Gestionar los presupuestos, las pujas y el ritmo de los anuncios para maximizar el ROI.
- Analizar los datos de rendimiento de la campaña para identificar tendencias, perspectivas y áreas de mejora. - Monitorizar métricas clave como CTR, CPC, CPA y tasas de conversión.
- Realizar pruebas A/B y multivariantes para optimizar las creatividades de los anuncios, las páginas de destino y la segmentación del público.
- Implementar estrategias para mejorar el rendimiento de las campañas en función de los datos obtenidos.
- Generar informes de rendimiento detallados para los equipos internos y los clientes.
- Proporcionar recomendaciones prácticas para mejorar la eficacia de las campañas.
- Colaborar con el Director de Marketing Digital para alinear las estrategias de publicidad de pago con los objetivos generales de marketing.
- Configurar y gestionar el seguimiento de conversiones, los píxeles y los modelos de atribución.
**Habilidades requeridas**:
- Más de 2 años en estrategia de medios pagados
- Experiência en Google Analytics, Google Tag Manager, Google Search Console
- Data Studio o experiência similar presentación de informes con la visualización de datos
**Condiciones**
- Contrato a termino indefinido
- Modalidad **Remota/Hibrida**:
- Horarios: Lunes a viernes de 9:00 a.m - 5:00 p.m Col
Pregunta(s) de postulación:
- ¿Has manejado Google Tag Manager/Google Analytics?
Experiência:
- Paid media: 2 años (Obligatorio)
Idioma:
- Inglés (Obligatorio)
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