Especialista en Paid Media con experiencia
hace 1 semana
Especialista en Paid Media
Ubicación: Medellín
Tipo de Contrato: Indefinido
Salario: Negociable según experiencia
Descripción del puesto:
En Metagroup Colombia, estamos buscando un Especialista en Paid Media que sea creativo, estratégico y tenga una sólida experiencia en la gestión de campañas publicitarias. El candidato ideal será responsable de crear, gestionar y optimizar campañas principalmente en Meta Ads y Google Ads, además de diseñar estrategias efectivas de marketing digital para plataformas de pago. Buscamos a alguien que también tenga experiencia en presentación de propuestas a clientes y elaboración de reportes detallados de resultados.
Responsabilidades:
- Crear, gestionar y optimizar campañas publicitarias en Meta Ads (branding, tráfico y captación de leads) y Google Ads (búsqueda y campañas de video en YouTube).
- Diseñar estrategias de marketing digital para plataformas de pago.
- Crear y presentar propuestas personalizadas a los clientes.
- Elaborar reportes detallados de los resultados de las campañas y su rendimiento.
- Tok Tok Ads, LinkedIn Ads, y Spotify Ads.
- Gestión de campañas publicitarias programáticas.
- Uso de Looker Studio para la elaboración de informes.
- Experiencia trabajando en agencias de marketing.
- Gestión de campañas de Email Marketing.
- Experiencia mínima de 2 años gestionando campañas publicitarias en plataformas digitales.
- Mentalidad analítica y capacidad para interpretar datos.
- Habilidad para desarrollar estrategias de marketing innovadoras.
- Conocimientos avanzados de Google Analytics y Google Tag Manager.
- Nivel de inglés alto (oral y escrito).
- Contrato indefinido.
- Salario competitivo, ajustado a la experiencia y las habilidades del candidato.
- Un ambiente de trabajo joven, flexible y colaborativo, donde se promueve el crecimiento profesional.
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