Marketing Leader Colombia

hace 5 días

Bogotá, Bogotá D.E., Colombia SoftwareONE Deutschland GmbH A tiempo completo
Why SoftwareOne?

Success at SoftwareOne is not defined by what you do for yourself, but by what you deliver for our customers, the business and for the employees around you. SoftwareOne employees are energized, agile and are laser focused on delivering world class Customer Satisfaction and results. Our leaders motivate and inspire their teams and provide a working environment that delivers incredible levels of Employee Satisfaction . We are Humble . Our leaders operate with a high level of Discipline but can work at Speed manage change in a global economy. We are a leading global provider of end-to-end software and cloud technology solutions, headquartered in Switzerland. Our 8,700 employees support our approximately 65,000 customers in their digital transformation.

The role

We are thrilled to announce an opportunity to join our team as:

Marketing Leader Colombia
(Individual Contributor)

Full Time | Bogotá

Role Overview: The Marketing Lead will be responsible for the marketing strategy in Colombia for SoftwareOne, focusing on developing and executing strategic marketing plans that drive business growth in the country. While initially not having direct reports, the role will work closely with local and regional marketing teams, as well as sales, services, and alliance areas. This role requires a combination of strategic thinking and hands-on execution, with a strong results-oriented mindset and knowledge of the technology market. The candidate should have solid experience in digital marketing, demand generation, and strategic alliances, with a focus on both B2B and B2C clients.

Responsibilities:

  • Serve as the liaison between the business in Colombia and the Global Marketing team, ensuring strategy alignment and knowledge transfer.
  • Develop and implement marketing strategies in collaboration with sales and service leaders to drive growth and demand generation.
  • Adapt and execute global marketing campaigns based on the needs of the Colombian market, including brand initiatives, customer acquisition, and retention.
  • Build and strengthen SoftwareOne's presence in Colombia through digital channels, social media, events, and traditional media.
  • Manage and optimize collaboration with strategic partners such as Microsoft and AWS, maximizing marketing funds and generating new business opportunities.
  • Coordinate and execute marketing events and presence in commercial initiatives in key cities such as Bogotá, Medellín, and Cali.
  • Support the development of local content, case studies, and communication materials to strengthen SoftwareOne's market proposition.
  • Ensure the measurement of marketing initiatives' impact through data analysis and performance reports.
  • Work with the global and regional marketing teams to define best practices and improve initiative efficiency.
What we need to see from you

Mandatory:

  • 7-10 years of experience in B2B marketing within technology companies, ideally multinational corporations.
  • Experience in demand generation strategies, digital marketing, ABM, and alliance marketing.
  • Knowledge of the technology ecosystem, including cloud solutions, software, and digital transformation.
  • Experience collaborating with sales and marketing teams in multinational and multicultural environments.
  • Proficiency in digital marketing and automation tools such as Salesforce, Marketo, Demandbase, among others.
  • English level B2 (oral and written).

Desirable:

  • Experience working with strategic partners such as Microsoft and AWS.
  • Background in both B2B and B2C marketing.
  • MBA or advanced degree in Marketing, Business, or related fields.
  • Experience managing marketing budgets and optimizing marketing spend.

Soft Skills:

  • Strong time management skills with the ability to adapt to flexible schedules as required by the role.
  • Ability to manage multiple projects autonomously with a results-driven approach.
  • Excellent communication and stakeholder management skills.
  • Highly organized, proactive, and capable of working in a fast-paced environment.
  • Strategic thinker with a hands-on approach to execution.

Why should you join our team?

  • Employee Recognitions Programs
  • A variety of training and development opportunities
  • A work-life balance
  • Vacations
  • Employee Referral Bonus Program
  • Multicultural team interaction
  • Giving back to society- employee initiatives
  • ONE TREE PLANTED -> one tree for each hiring globally
  • Corporate events/ team buildings
Job Function

Marketing & Channel

Accommodations

SoftwareOne welcomes applicants from all backgrounds and abilities to apply. If you require reasonable adjustments at any point during the recruitment process, email us at . Please include the role for which you are applying and your country location. Someone from our organization that is not part of the decision-making process will be in touch to discuss your specific needs and we will make every effort to accommodate you. Any information shared will be stored securely and treated in the strictest of confidence in line with GDPR.

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