Digital Transformation Leader

hace 4 días


Bogotá, Bogotá D.E., Colombia SoftwareONE Deutschland GmbH A tiempo completo
Your Responsibilities

As a Marketing Leader Colombia, you will be responsible for:

  • Serving as the liaison between the Colombian business and the Global Marketing team, ensuring strategy alignment and knowledge transfer.
  • Developing and implementing marketing strategies in collaboration with sales and service leaders to drive growth and demand generation.
  • Adapting and executing global marketing campaigns based on the needs of the Colombian market, including brand initiatives, customer acquisition, and retention.
  • Building and strengthening SoftwareONE's presence in Colombia through digital channels, social media, events, and traditional media.
  • Managing and optimizing collaboration with strategic partners such as Microsoft and AWS, maximizing marketing funds and generating new business opportunities.
  • Coordinating and executing marketing events and presence in commercial initiatives in key cities such as Bogotá, Medellín, and Cali.
  • Supporting the development of local content, case studies, and communication materials to strengthen SoftwareONE's market proposition.
  • Ensuring the measurement of marketing initiatives' impact through data analysis and performance reports.
  • Working with the global and regional marketing teams to define best practices and improve initiative efficiency.


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