Wholesale Marketing Coordinator
hace 2 meses
Para SKECHERS COLOMBIA buscamos MARKETING COORDINATOR- TIENDAS WHOLESALE.
El Marketing Coordinator se centrará en impulsar el volumen de ventas mediante la presentación y el desarrollo de acciones y eventos de marketing en el punto de venta de tiendas propias y clientes de Wholesale (mayoristas nacionales) que guíen al cliente, de forma clara y segura durante su proceso de compra.
Desarrolla, ejecuta, monitora y mide estrategias de Mercadeo y Visual Merchandising personalizadas de acuerdo con las necesidades de cada punto de venta, con el fin de aumentar la conciencia y la rentabilidad de la marca Skechers. Cultiva relaciones con el departamento de Ventas y mkting de los clientes WHS para garantizar que se transmita un verdadero mensaje global de la marca.
RESULTADOS ESENCIALES DE TRABAJO
WHS
- Desarrollar relaciones con los clientes de Wholesale (mayoristas nacionales). Convirtiéndose en un experto en los entornos de los clientes y en los requisitos de la tienda para desarrollar, ejecutar y supervisar programas de Trade Markering y visual Merchandising de forma impecable.
- Supervisar y controlar la adecuada exhibición de los puntos de venta.
- Asegurar la correcta implementación de la imagen de la marca en los distintos puntos de venta de las cuentas de acuerdo con los lineamientos de marca.
- Coordinar el diseño y la producción de material de marketing en las tiendas de las cuentas con diseñadores, proveedores para la entrega oportuna de materiales.
- Desarrollar espacios de exhibición en clientes mayoristas para crear historias sólidas de la marca que incentiven el tráfico y la venta.
- Capacitar a los clientes Wholesale sobre tecnologías de producto y novedades de la marca.
- Administrar el portafolio y el pedido de gráficas, material POP y GWP y gestionar las fotografías de los puntos de venta Wholesale.
- Visitar periódicamente a tiendas Wholesale para velar por la correcta creación, desarrollo, implementación y seguimiento de estrategias de Marketing y Visual Merchandising.
Retail
- Implementar estrategias de Marketing en nuevas aperturas velando por el correcto aumento de la participación de mercado de la marca. Presentar informes de acciones realizadas.
- Gestionar el registro de video y fotos de nuevas aperturas, tiendas actuales y acciones de mercadeo claves.
- Gestionar e implementar eventos para incrementar el tráfico a tiendas propias.
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