Business Unit Manager Eye Care Region North

• Full-time

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, and TikTok.

Overview: Lead the understanding of market insights and trends to drive the portfolio/brand strategy, sales, and margin objectives for all Region North Markets within institutional and retail markets, aligning the Brand Team around a brand vision and objectives that maximizes and leverages resources to impact the market and deliver patient-centric tactics.

Stakeholder addressed:

External: KOLs, HCPs, Medical Associations, Medical Institutions, Distributors, Pharmacies.

Authority/ Reporting lines: Reports to BUH Specialties.

Geographic Mobility: Open and willing to relocate outside of Colombia for future opportunities.

Responsibilities:

• Become ‘guardian of the brand’ END TO END by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story.
• Propose Strategic Objectives for Brand Team review based on findings from the Patient Journey; challenge all Brand Team strategies to ensure patient-centricity.
• Lead the development of Marketing inputs to the Strategic Brand Plan, securing appropriate budget to deliver Marketing objectives.
• Lead and guide the collection of insights to build an accurate Patient Journey, facilitating Brand Team workshops to secure input & cross-stakeholder viewpoints across the Region.
• Understand and facilitate cross-functional/stakeholder discussion to strengthen insights; collaborate with Brand Team colleagues to engage critical opinion leaders from all customer groups.
• Lead the Brand Team, providing input for the Marketing function.
• Lead segmentation activities for physicians and patients and by channel, identifying target segments and appropriate strategies for each.
• Consolidate the 1-year tactical Brand Plan, collecting inputs from cross-functional colleagues.
• Guide the design and implementation of all Marketing activities, to include:
  • Innovative Marketing tactics to deliver holistic solutions.
  • Traditional and non-traditional partnerships.
  • Multi-channel opportunities to strengthen campaigns.
• Ensure all in-field materials are aligned to Strategic Objectives of the Brand.
• Forecasting and KPI monitoring for the brand; budget planning, tracking and ROI measurement for Marketing team activities in prioritized markets.
• Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols.
• Motivate and build effective, high-performance and multidisciplinary in-field teams, communicating the brand strategy and how this is translated into specific objectives.
• Develop and lead direct reports in the Marketing team, with an integral Talent Mindset for successful succession plans.
• Ensure team compliance with all appropriate divisions and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols.
• Role model AbbVie behavior and enable the Matrix Team to achieve high quality strategy and execution capability in all brands and business processes.

Skills:

• Ability to set Brand vision and strategy while maintaining balance between opportunities, resources and investments to maximize growth.
• Ability to build organization and inspire people by continually putting things in perspective and communicating the bigger picture.
• Champions patient empathy within the Brand Team/Marketing function, leading and embracing the need for a patient-centric approach while maintaining up-to-date insights for all customer and stakeholder types.
• Strong customer-focus, responding proactively to changes in environment and customer needs.
• Leads strategic thinking and oversees management of marketing-led initiatives/projects and execution which includes promotional mix and cross-channel thinking.
• Demonstrates Strategic and tactical planning skills and prioritizes decisions and activities to ensure efficient use of resources, addresses critical issues impacting the Brand (critical thinking).
• Effectively communicates, influences, and negotiates with all relevant external/internal stakeholders.
• Ability to establish clear expectations, provide timely, accurate feedback - both positive and negative - and take appropriate follow-up action to build capability and ensure effective functioning.
• Develops and nurtures innovation/lateral thinking, able to identify the most appropriate solutions to complex problems.
• Proactively addresses issues/proposals that impact product performance: is highly accountable and takes responsibility for performance monitoring.
• Manages budget, P&L, forecasting, supply chain and KPI tracking, leveraging strong analytical skills.

Knowledge:

• Understanding the markets, the full range of customers and stakeholder needs as well as issues related to the therapy area.
• The healthcare environments and evolving landscapes.
• Financial processes & business acumen.
• Competition, customer base, reimbursement and market access processes/issues.
• Pharmaceutical industry business and/or OTC or consumer goods sectors, policies and procedures.
• English language (fluent) & third language (Portuguese).

Experience:

• Good performance track record with tangible results in business and people for more than 3 years.
• Proven track record of success in a commercial, marketing and/or sales leadership position for at least 5 years.
• Experience of working in other functions, including sales experience (any industry) for at least 1 year (In field experience).
• Portfolio Management: Experience handling a portfolio of more than 5 brands.
• Experience in building effective working relationships with a broad range of cross-functional stakeholders.
• Educated to degree level, or equivalent (higher degrees or marketing qualifications preferred).
• Experience in leading people (> 3 years) and building high performing teams.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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