Business Unit Manager Eye Care Region North

hace 3 semanas

Bogotá, Colombia AbbVie A tiempo completo

**Company Description**
**Job Description** Overview**:Lead the understanding of market insights and trends to drive the portfolio/brand strategy, sales, and margin objectives for all Region North Markets within institutional and retail markets, aligning the Brand Team around a brand vision and objectives that maximizes and leverages resources to impact the market and deliver patient-centric tactics.

**Stakeholder addressed**:
**Internal**:Brand Teams, In-field Team, Affiliate Management Team in general, Area Commercial Director

**External**: KOLs, HCPs, Medical Associations, Medical Institutions, Ols, Distriguitors, Pharmacies.

**Portafolio Alignment**:Eye Care

**Authority/ Reporting lines**:**Reports to BUH Specialties

**Geographic Mobility**:Open and willing to relocate outside of Colombia for future opportunities.

**Responsibilities**:

- Become ‘guardian of the brand’ END TO END by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story.
- Propose Strategic Objectives for Brand Team review based on findings from the Patient Journey; challenge all Brand Team strategies to ensure patient-centricity.
- Lead the development of Marketing inputs to the Strategic Brand Plan, securing appropriate budget to deliver Marketing objectives.
- Lead and guide the collection of insights to build an accurate Patient Journey, facilitating Brand Team workshops to secure input & cross-stakeholder viewpoints across the Region.
- Understand and facilitate cross-functional/stakeholder discussion to strengthen insights; collaborate with Brand Team colleagues to engage critical opinion leaders from all customer groups.
- Lead the Brand Team, providing input for the Marketing function.
- Lead segmentation activities for physicians and patients and by channel, identifying target segments and appropriate strategies for each.
- Consolidate the 1-year tactical Brand Plan, collecting inputs from cross-functional colleagues.
- Guide the design and implementation of all Marketing activities, to include:

- Innovative Marketing tactics to deliver holistic solutions.
- Traditional and non-traditional partnerships.
- Multi-channel opportunities to strengthen campaigns.
- Multi-stakeholder initiatives.
- Ensure all in-field materials are aligned to Strategic Objectives of the Brand.
- Forecasting and KPI monitoring for the brand; budget planning, tracking and ROI measurement for Marketing team activities in prioritized markets.
- Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols.
- Motivate and build effective, high performance and multidisciplinary in field teams, communicating the brand strategy and how this is translated into specific objectives.
- Develop and lead direct reports in the Marketing team, with an integral Talent Mindset for successful succession plans.
- Ensure team compliance with all appropriate divisions and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols.
- Role model AbbVie WWW behavior and enable the Matrix Team to achieve high quality strategy and execution capability in all brands and business processes.

**Qualifications** Skills**:

- Ability to set Brand vision and strategy while maintaining balance between opportunities, resources and investments to maximize growth.
- Ability to build organization and inspire people by continually putting things in perspective and communicating the bigger picture.
- Champions patient empathy within the Brand Team/Marketing function, leading and embracing the need for a patient-centric approach while maintaining up-to-date insights for all customer and stakeholder types.
- Strong customer-focus, responding proactively to changes in environment and customer needs.
- Leads strategic thinking and oversees management of marketing-led initiatives/projects and execution which includes promotional mix and cross channel thinking.
- Demonstrates Strategic and tactical planning skills and prioritizes decisions and activities to ensure efficient use of resources, addresses critical issues impacting the Brand (critical thinking).
- Effectively communicates, influences, and negotiates with all relevant external/internal stakeholders.
- Ability to establish clear expectations, provide timely, accurate feedback - both positive and negative - and take appropriate follow-up action to build capability and ensure effective functioning.
- Develops and nurtures innovation/ lateral thinking, able to identify the most appropriate solutions to complex problems.
- Proactively addresses issues/proposals that impact product performance: is highly accountable and takes responsibility for performance monitoring.
- Manages budget, P&L, forecasting, supply chain and KPI tracking, leveraging strong analytical

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