Strategy Planner

hace 2 meses


Bogotá, Colombia Connect A tiempo completo

Connect Assistance is a leading technology company in the Road and Home Assistance industry with a presence in Puerto Rico, Panamá, Costa Rica and Colombia. Our mission is to solve ordinary problems with extraordinary solutions.

Sobre el puesto

Como parte de nuestro crecimiento, el equipo de growth tendrás que:

  1. Conocer a Nuestro Público: Profundizarás en el comportamiento y las necesidades de nuestros clientes y audiencias, investigando y analizando datos para descubrir insights que nos permitan conectar de manera más efectiva con ellos.
  2. Diseñar Estrategias de Marketing Impactantes: Crearás estrategias de marketing innovadoras que posicionen nuestra marca en el mercado latinoamericano. Estas estrategias abarcarán todo el funnel de marketing, desde la creación de conciencia hasta la conversión y fidelización.
  3. Optimizar la Experiencia de Marca: Trabajarás en mejorar la manera en que nuestros clientes perciben y experimentan nuestra marca, asegurándose de que cada punto de contacto refuerce nuestra propuesta de valor y construya lealtad.
  4. Colaborar con Equipos Multidisciplinarios: Colaborarás estrechamente con equipos de creatividad, paid media, producto y más, asegurando que todos estén alineados y que las estrategias se implementen de manera coherente y efectiva.
  5. Medir el Éxito de las Campañas: Establecerás métricas claras para evaluar el rendimiento de nuestras campañas de marketing. Monitorearás su progreso y harás ajustes para maximizar su impacto.
  6. Gestionar la Comunicación de Marca: Serás responsable de desarrollar y mantener la coherencia en la comunicación de nuestra marca a través de diferentes canales y plataformas, asegurando que nuestro mensaje resuene en toda la región.

¿Qué esperamos de ti?

  1. Experto/a en Marketing Estratégico: Tienes experiencia diseñando y ejecutando estrategias de marketing que impulsan resultados, con un enfoque en la creación de valor de marca y la construcción de relaciones a largo plazo.
  2. Dominio de Investigación de Mercado: Sabes cómo investigar y analizar tendencias del mercado y del consumidor, transformando estos insights en estrategias accionables.
  3. Dominio de canales digitales: Eres apasionado por entender cómo funcionan los algoritmos de las plataformas digitales y sabes posicionar mensajes y desarrollar un plan de marketing tomando en cuenta esto.
  4. Habilidad para Segmentar Audiencias: Eres experto/a en identificar y segmentar audiencias, entendiendo las diferentes necesidades y comportamientos en los diversos mercados de la región.
  5. Creatividad y Pensamiento Estratégico: Combinas tu pensamiento creativo con un enfoque estratégico para desarrollar campañas que sean tanto innovadoras como efectivas.
  6. Excelentes Habilidades de Comunicación: Puedes comunicar tus ideas y estrategias de manera clara y convincente, inspirando a los equipos y stakeholders a seguir tu visión.

Beneficios

  1. Salario competitivo: En Connect nos aseguramos de que nuestros salarios sean competitivos a nivel regional, por eso adaptamos los mismos al costo de vida y experiencia del candidato.
  2. Trabajo Hibrido: Al ser un equipo distribuido, tenemos una modalidad de trabajo híbrido.
  3. Equipo de trabajo: Te brindamos todas las herramientas necesarias para ejecutar tu trabajo.
  4. Asistencia: Al ser parte de la empresa, por supuesto de ofrecemos el plan de asistencia en via y en el hogar.
  5. Crecimiento Profesional: Nuestro equipo tiene acceso al fondo Crecemos Juntos un programa de reembolso de matrícula y a Cornerstone, nuestra plataforma de aprendizaje interna.
  6. ️Tiempo de descanso: En Connect sabemos que el descanso es igual de importante que el trabajo.

If you meet the requirements, apply now

#J-18808-Ljbffr
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