Digital Media Planner

hace 2 semanas

Bogotá, Bogotá D.E., Colombia BruntWork A tiempo completo
About the Role

We are seeking a results-driven Digital Advertising Specialist to join our team at BruntWork. The ideal candidate will have a strong background in planning, executing, and optimizing digital advertising campaigns across multiple platforms.

This role requires a combination of analytical expertise, strategic thinking, and creativity to deliver impactful results for our clients. You will be responsible for developing and executing data-driven digital advertising strategies across platforms like Meta, LinkedIn, Google Ads, and YouTube to meet client goals and budgets.

You will optimize campaigns for performance by leveraging audience insights, A/B testing, and platform analytics. Collaboration with internal teams is key to aligning advertising efforts with broader marketing strategies, ensuring consistency in messaging and branding.

Key Responsibilities:

  • Develop and execute media plans across multiple channels (traditional and digital) to meet client objectives and budgets.
  • Collaborate with creative, content, and account teams to ensure alignment of messaging and strategy across all media.
  • Manage the entire media buying process, including negotiating rates, securing placements, and ensuring accurate execution.
  • Monitor and analyze media performance to provide ongoing optimization recommendations.
  • Maintain and cultivate relationships with media vendors and partners to identify new opportunities and innovations in media placements.
  • Prepare and present detailed media plans, performance reports, and strategic recommendations to clients and internal stakeholders.

To succeed in this role, you will need:

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • 3-5 years of experience in media planning, advertising strategy, and media buying.
  • Proven experience managing multi-channel digital media campaigns.
  • Strong understanding of media planning tools, techniques, and analytics.
  • Excellent organizational skills with the ability to handle multiple projects simultaneously and meet deadlines.
  • Strong communication and presentation skills, with the ability to build and maintain client and vendor relationships.
  • Detail-oriented and results-driven, with strong analytical skills to assess and optimize campaign performance.

In return for your hard work and dedication, we offer:

  • A competitive salary range of $80,000 - $110,000 per year, based on experience.
  • Opportunities for professional growth and career advancement.
  • A supportive and collaborative work environment.
  • The chance to work with a diverse and passionate team dedicated to delivering exceptional client results.

Please note that this is a full-time position with no fixed schedule, offering flexibility and autonomy. If you're a motivated and creative individual looking to take your career to the next level, we encourage you to apply.

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