Manager Consumer Insights Analytics

As the North America Manager, Consumer Journey Analytics at adidas, you will be responsible for delivering cutting-edge analytics services that empower stakeholders to make fact-based decisions. You will leverage a variety of analytical tools and databases to generate insights that deepen adidas’ understanding of consumer behavior and enhance the overall consumer journey. By applying both descriptive and advanced analytics, you will translate data into actionable business insights across functions. Your work will provide the factual foundation for designing consumer-centric strategies, with a particular focus on consumer lifecycle, traffic, CRM opportunities, and their connection to the broader consumer journey. Key Responsibilities Contribute to the design and evolution of analytical frameworks that connect the consumer journey to lifecycle and CRM strategies, as well as the relationship between traffic sources and specific consumer segments. Perform hands-on exploration of data sets, combining consumer and marketing channel data to understand their impact on the overall consumer journey. Collaborate closely with data science, product managers, and global teams to enable and refine analytical tools, providing continuous feedback to improve functionality and relevance. Conduct in-depth analyses of complex business problems, identifying key opportunities to enhance consumer experience through lifecycle, traffic, and CRM strategies. Integrate insights across business tactics, functional areas, and digital analytics to create cohesive storytelling across multiple analytics domains. Generate hypotheses and partner with business teams to drive actions and measurable outcomes based on insights. Support stakeholders in defining strategic goals through effective use of digital analytics. Deliver actionable recommendations and clear calls to action, translating insights into engaging and easy-to-understand presentations. Build and maintain a strong stakeholder network based on trust to ensure the adoption and execution of insights. Promote and implement data-driven decision-making in alignment with a fact-based decision culture. Requirements Bachelor’s degree in Business, Finance, Economics, Mathematics, Data Science, or a related field. 4+ years of experience in Data Analytics; experience in traffic and CRM analytics is a plus. Passionate for delivering data-based recommendations. Strong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely. Curious and proactive mindset. Strategic thinker and collaborative mindset, capable of working with both technical and non-technical teams. SQL proficiency is a requirement. Basic understanding of machine learning techniques and statistical modeling. Experience with visualization techniques. Ability to work on several projects simultaneously. Fluent English both verbally and written. Proficiency in Python/PySpark is a plus. Company Culture At adidas, we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete’s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture. Courage: Speak up when you see an opportunity; step up when you see a need. Ownership: Pick up the ball. Be proactive, take responsibility and follow-through. Innovation: Elevate to win. Be curious, test and learn new and better ways of doing things. Teamplay: Win together. Work collaboratively and cultivate a shared mindset. Integrity: Play by the rules. Hold yourself and others accountable to our company’s standards. Respect: Value all players. Display empathy, be inclusive and show dignity to all. At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers. #J-18808-Ljbffr