Marketing Analytics

hace 4 días

Bogotá, Bogotá D.E., Colombia Capgemini Engineering A tiempo completo

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you'd like, where you'll be supported and inspired by a collaborative community of colleagues around the world, and where you'll be able to reimagine what's possible. Join us and help the world's leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

Job Description
What will you be doing?
As a
Thought Leadership Development Analyst
, you will be responsible for creating impactful, data-driven content that positions the organization as an industry leader. Your role combines
analytics, storytelling, and strategic thinking
to deliver insights that inspire action and strengthen client relationships.

You will work across multiple data sources—internal and external—to uncover trends, craft compelling narratives, and develop materials such as presentations, white papers, and executive briefs. This position requires a balance of
big-picture vision
and
detail-oriented analysis
, transforming complex data into actionable insights that resonate with business priorities.

Key Responsibilities

  • Blend analytical rigor with storytelling to produce insights that drive engagement and position the company as a trusted advisor.
  • Identify emerging trends and client challenges to develop forward-looking narratives.
  • Conduct primary and secondary research using market intelligence and internal data.
  • Translate complex analysis into clear, actionable insights tailored to specific industries or strategic initiatives.
  • Create visually engaging content: presentations, white papers, and executive briefs.
  • Measure the impact of thought leadership initiatives on client engagement and brand perception.

Core Competencies

  • Curiosity: Passion for understanding trends and uncovering drivers of consumer behavior.
  • Analytical Capability: Ability to break down complex problems, connect data points, and generate actionable solutions.
  • Planning & Communication: Strong organizational skills and ability to deliver insights through compelling presentations and documents.
  • Market Understanding: Familiarity with consumer and retail landscapes, including macroeconomic trends.

Requirements

  • Bachelor's degree in Business, Economics, Statistics, or Marketing; advanced degree is a plus.
  • 3+ years of experience in marketing, analytics, or market research (preferably in Consumer-Packaged Goods or related industries).
  • Proficiency in advanced analytics, reporting, and visualization tools (Power BI, Tableau).
  • Strong communication and storytelling skills.
  • High level of English (written and spoken).
  • Knowledge of market dynamics and consumer/shopper behavior is preferred.

Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of 420,000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2024 global revenues of €22.1 billion.

Make it real |

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