Consumer Intelligence

hace 2 semanas

Bogotá, Colombia Ofertasynegocios A tiempo completo

Publicis Groupe requiere consumer intelligence. Perfil: Profesionales en psicología, antropología o con énfasis/especialización en consumidor y mínimo cinco años de experiencia en empresas de research o agencias desempeñando roles similares. Objetivo del cargo: Será el responsable de investigar, recopilar y analizar la información que permita identificar insights y aspectos culturalmente relevantes para el consumidor. Así como aplicar diferentes técnicas y herramientas que permitan tener un conocimiento profundo del consumidor para diseñar consumer journeys, arquetipos, momentos de consumo, relacionamiento con la categoría, perfiles psicográficos y tendencias. Debe ser bilingüe. Ciudad: Bogotá.

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