Paid Search Analyst

hace 2 meses


Bogotá, Colombia Publicis Groupe A tiempo completo

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us

Job Description

Publicis Global Delivery is looking for a Search Analyst who will lead digital campaigns for the assigned advertisers, including billing support, setup, keywords management, monitoring, optimization, and reporting for multiple search platforms such as Google Ads, Bing Ads, SA360, Apple, and Amazon Search, among others.

The ideal candidate has independence and focus on quality and is eager to grow together with more than 5,000 employees of Publicis Global Delivery worldwide. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, this role is for you.

  • Set up search campaigns within each required platform, following the guidelines.
  • Run status calls with internal stakeholders providing performance and pacing strategies.
  • Monitor the health of your campaigns and ongoing optimization efforts to meet campaign objectives (including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives).
  • Ensure the quality of deliverables and campaign setup within the search media platforms.
  • Proactively make suggestions and troubleshoot issues.
  • Report any issues that may arise within the operation promptly.
  • Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies, and vendors.
  • Proactively identify growth opportunities and regularly communicate them to clients, formulating campaign strategy, researching keywords, creating structures & potential marketing channels, and testing.
  • Generate powerful insights that add value to campaign performance and focus on better results.
Qualifications
  • Result-oriented.
  • Bachelor’s degree in Marketing, Advertising, Communication, Business, or any relevant field.
  • Ideally at least 1-3 years of experience in search media campaign management/optimization knowledge.
  • English Level B2+ or Higher (is a must).
  • Strong knowledge of at least one search media platform while showing a good understanding of the overall media landscape (Google Ads, Bing Ads, SA360, and other Paid Search Platforms such as Apple and Amazon) (is a must).
  • MS Excel functions (Intermediate).
  • Strong knowledge in one of the following fields: Media Planning, Media Buying, Creative Strategy, and/or Ads.
  • Paid Search tools: Google/Bing Editor (Desired).
  • Bidding Management Tools.
Additional Information
  • Employee engagement activities and events.
  • Technical training, soft skills development, technical certifications, access to online libraries, and e-learning platforms.
  • Prepaid medicine or 5 paid vacation days (in addition to those legally established).
  • Find Your Path Program.
  • You will have a coach that will support and help you grow.
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