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Digital Marketing Specialist
hace 1 mes
Onda is a full-stack D2C growth agency that acts as a one-stop-shop for e-commerce business owners seeking assistance with their marketing labor and execution needs by providing premium talent.
Our client is looking for a strong Digital Marketing Specialist to manage the paid search advertising campaigns for a company's products or services. The ideal candidate will have proven experience developing and executing paid search advertising strategies, creating and optimizing paid search ads, and tracking and analyzing the performance of paid search campaigns.
Responsibilities:
- Develop and execute strategic plans for paid search campaigns across multiple search engines to meet client objectives and budgets
- Conduct in-depth keyword research and analysis to identify high-impact keywords, search trends, and audience insights to inform campaign strategies
- Create compelling ad copy and landing pages that align with the client's brand and messaging, and work with the creative team to develop engaging visuals that drive click-through rates and conversions
- Implement effective bidding strategies, targeting tactics, and campaign structures to maximize the effectiveness of the campaigns
- Monitor campaign performance and adjust tactics and budgets as needed to achieve key performance indicators (KPIs), such as click-through rate (CTR), cost per click (CPC), conversion rate (CR), and return on ad spend (ROAS)
- Collaborate with internal teams, including Account Managers, Data Analysts, and Creative teams, to ensure successful campaign execution and client satisfaction
- Keep up-to-date with industry trends, new technologies, and best practices for paid search advertising, and share insights and knowledge with internal teams and clients
Requirements:
- 3+ years of experience in search advertising, with a proven track record of managing successful campaigns
- Google Ads certification and experience with other search advertising platforms
- Familiarity with Google Analytics and other web analytics tools
- Experience with eCommerce D2C clients and/or digital agencies is preferred
- Strong organizational and project management skills
Salary: $80,000 - $110,000 per year
Benefits: Fully remote, 1099 contractor position, flexible hours but availability for client communication during business hours
