Paid Media Strategist/ Marketing Analyst
hace 4 semanas
Paid Media Strategist/ Marketing Analyst - Bilingüe
Buscamos un Paid Media Strategist con al menos dos años de experiencia en estrategia de medios pagados, experiencia práctica en implementación con énfasis en anuncios de búsqueda de Google (Google Ads) e inglés avanzado C1.
Responsabilidades
- Planificar, ejecutar y optimizar campañas publicitarias de pago en plataformas como Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Gestionar los presupuestos, las pujas y el ritmo de los anuncios para maximizar el ROI.
- Analizar los datos de rendimiento de la campaña para identificar tendencias, perspectivas y áreas de mejora. Monitorizar métricas clave como CTR, CPC, CPA y tasas de conversión.
- Realizar pruebas A/B y multivariantes para optimizar las creatividades de los anuncios, las páginas de destino y la segmentación del público.
- Implementar estrategias para mejorar el rendimiento de las campañas en función de los datos obtenidos.
- Generar informes de rendimiento detallados para los equipos internos y los clientes.
- Proporcionar recomendaciones prácticas para mejorar la eficacia de las campañas.
- Colaborar con el Director de Marketing Digital para alinear las estrategias de publicidad de pago con los objetivos generales de marketing.
- Configurar y gestionar el seguimiento de conversiones, los píxeles y los modelos de atribución.
Habilidades requeridas:
- Más de 2 años en estrategia de medios pagados
- Experiencia en Google Analytics, Google Tag Manager, Google Search Console
- Data Studio o experiencia similar en presentación de informes con la visualización de datos
Condiciones
- Contrato a término indefinido
- Modalidad Remota/Híbrida
- Horarios: Lunes a viernes de 9:00 a.m - 5:00 p.m Col
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