Paid Media Strategist/ Marketing Analyst

hace 4 semanas


Bogotá, Colombia Solvo Global A tiempo completo

Paid Media Strategist/ Marketing Analyst - Bilingüe

Buscamos un Paid Media Strategist con al menos dos años de experiencia en estrategia de medios pagados, experiencia práctica en implementación con énfasis en anuncios de búsqueda de Google (Google Ads) e inglés avanzado C1.
Responsabilidades
  • Planificar, ejecutar y optimizar campañas publicitarias de pago en plataformas como Google Ads, Facebook Ads, LinkedIn Ads, etc.
  • Gestionar los presupuestos, las pujas y el ritmo de los anuncios para maximizar el ROI.
  • Analizar los datos de rendimiento de la campaña para identificar tendencias, perspectivas y áreas de mejora. Monitorizar métricas clave como CTR, CPC, CPA y tasas de conversión.
  • Realizar pruebas A/B y multivariantes para optimizar las creatividades de los anuncios, las páginas de destino y la segmentación del público.
  • Implementar estrategias para mejorar el rendimiento de las campañas en función de los datos obtenidos.
  • Generar informes de rendimiento detallados para los equipos internos y los clientes.
  • Proporcionar recomendaciones prácticas para mejorar la eficacia de las campañas.
  • Colaborar con el Director de Marketing Digital para alinear las estrategias de publicidad de pago con los objetivos generales de marketing.
  • Configurar y gestionar el seguimiento de conversiones, los píxeles y los modelos de atribución.

Habilidades requeridas:

  • Más de 2 años en estrategia de medios pagados
  • Experiencia en Google Analytics, Google Tag Manager, Google Search Console
  • Data Studio o experiencia similar en presentación de informes con la visualización de datos

Condiciones

  • Contrato a término indefinido
  • Modalidad Remota/Híbrida
  • Horarios: Lunes a viernes de 9:00 a.m - 5:00 p.m Col
#J-18808-Ljbffr

  • Bogotá, Colombia Solvo Global SAS A tiempo completo

    **Paid Media Strategist/ Marketing Analyst - Bilingüe** Buscamos un Paid Media Strategist con al menos dos años de experiência en estrategia de medios pagados, experiência práctica en implementación con énfasis en anuncios de **búsqueda de Google (google ads) e inglés avanzado C1.** **Responsabilidades** - Planificar, ejecutar y optimizar...


  • Bogotá, Bogotá D.E., Colombia Lmg Staffing Solutions A tiempo completo

    At Lmg Staffing Solutions, we're seeking a highly skilled Digital Marketing Strategist to lead our Paid Media efforts. This role offers an exciting opportunity for experienced professionals to utilize their expertise in Paid Search and Paid Social Advertising to drive business growth. Our ideal candidate is passionate about paid media, enjoys teaching...


  • Bogotá, Bogotá D.E., Colombia Lmg Staffing Solutions A tiempo completo

    The Role of a Paid Media Strategist is to lead various digital marketing activities, primarily focusing on Paid Search and Paid Social Advertising. This may also involve Programmatic Display and other third-party social platforms. Responsibilities include site research, keyword research, campaign development, optimization, and performance analysis for our...


  • Bogotá, Bogotá D.E., Colombia Lmg Staffing Solutions A tiempo completo

    At Lmg Staffing Solutions, we are seeking an experienced Digital Marketing Strategist to join our team as a Paid Media Specialist. The successful candidate will have a strong background in digital marketing, specifically in paid search and social advertising.About the RoleThis is a unique opportunity to work with a variety of clients across different...

  • Paid Media Analyst

    hace 5 meses


    Bogotá, Cundinamarca, Colombia ABCW A tiempo completo

    **¿Te gustaría ser parte de este equipo?** El Paid Media Analyst programa y optimiza campañas digitales de sus cuentas a cargo, alcanzando los objetivos de cada proyecto. El trabajo en equipo es indispensable para tener éxito en esta posición. **Requisitos** - Experiência en campañas para Google Ads y Facebook Ads (indispensable). Otras son...


  • Bogotá, Bogotá D.E., Colombia Ingepsy A tiempo completo

    **Job Title:** Lead Business Intelligence Marketing Strategist **About Ingepsy**Ingepsy is a forward-thinking organization seeking an experienced Media Data Analyst to drive growth through data-driven insights. If you have a passion for marketing analytics and are skilled in extracting actionable information from various paid media channels, we invite you...


  • Bogotá, Bogotá D.E., Colombia Lmg Staffing Solutions A tiempo completo

    Job Title: Digital Marketing Paid Social SpecialistAbout the Company: Lmg Staffing Solutions is a leading digital marketing agency that specializes in paid search and social advertising. Our team of experts is dedicated to delivering high-quality results for our clients.Salary: $60,000 - $80,000 per year, depending on experience.Job Description:We are...


  • Bogotá, Bogotá D.E., Colombia Onda A tiempo completo

    Company OverviewOnda is a growth agency that provides premium talent to e-commerce business owners. Our network offers connections to freelance gigs with clients, coupled with support departments for project management and client resolution.Salary$80,000 - $110,000 per year (dependent on experience)Job DescriptionWe are seeking a strong Digital Marketing...


  • Bogotá, Bogotá D.E., Colombia Ingepsy A tiempo completo

    Job SummaryWe are seeking a highly skilled Digital Marketing Strategist to join our team at Ingepsy. This role will involve developing and executing comprehensive digital marketing strategies to enhance brand awareness and engagement across various platforms.The ideal candidate will have a strong understanding of social media management, website project...


  • Bogotá, Bogotá D.E., Colombia Bruntwork A tiempo completo

    Company OverviewBruntwork is a forward-thinking organization seeking an experienced Digital Marketing Strategist to join our team. Our company values innovation and collaboration, and we are excited about the opportunity to work with a talented professional who can help drive our digital marketing efforts. SalaryThe estimated annual salary for this position...

  • Paid Media Strategist

    hace 4 semanas


    Bogotá, Colombia Launch Potato A tiempo completo

    YOUR ROLE You will contribute to the continued growth of paid media campaigns for multiple brands within Launch Potato’s portfolio of companies with a key focus on Native platforms. Your expertise in pairing creative media with ROAS KPIs and direct-to-consumer (DTC) data analysis will positively influence more than 10 million new customers to unlock...

  • Performance Analyst

    hace 3 semanas


    Bogotá, Colombia INGEPSY A tiempo completo

    ¡Continuamos a puro crecimiento! Somos especialistas en Digital Commerce en todo Latinoamérica, proporcionamos servicios full commerce para marcas líderes. Si tenés ganas de sumarte a esta gran familia, contamos que estamos buscando un/a Performance Strategist . Serás responsable de delinear la estrategia de performance para diferentes marcas y...


  • Bogotá, Bogotá D.E., Colombia Ingepsy A tiempo completo

    Role OverviewWe are seeking a highly skilled Digital Marketing Strategist to join our team at Ingepsy. As a key member of our marketing department, you will be responsible for developing and executing paid media strategies to drive business growth.About the RoleIn this role, you will assist in creating and implementing paid media campaigns across various...


  • Bogotá, Bogotá D.E., Colombia Lmg Staffing Solutions A tiempo completo

    About the RoleThe Paid Media Strategist will be responsible for various digital marketing activities, primarily focused on Paid Search and Paid Social Advertising. This role may also involve Programmatic Display and other third-party social platforms. Key responsibilities include:Leading, maintaining, and continuously optimizing client accountsDemonstrating...


  • Bogotá, Bogotá D.E., Colombia Bruntwork A tiempo completo

    Job OverviewBruntwork is seeking a highly skilled Senior Digital Marketing Strategist to develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email. As a key member of our team, you will be responsible for driving business growth through innovative marketing initiatives.Salary InformationThe estimated annual...


  • Bogotá, Bogotá D.E., Colombia Ingepsy A tiempo completo

    Job Summary: We are seeking an exceptional Senior Marketing Strategist to lead the development and execution of a compelling multi-channel content strategy.About Ingepsy: As a leader in supporting senior living communities, our mission is to provide a world-class relocation experience for seniors. Our innovative approach bridges the gap between global talent...

  • Digital Media Strategist

    hace 4 semanas


    Bogotá, Bogotá D.E., Colombia Bruntwork A tiempo completo

    Job DescriptionThis is a remote position. We are looking for an experienced Social Media Strategist to spearhead our social media efforts. The ideal candidate will have a minimum of 5 years of agency experience managing social media for multiple brands or clients.About BruntworkWe specialize in delivering AI-powered sales and marketing solutions for...


  • Bogotá, Bogotá D.E., Colombia Bruntwork A tiempo completo

    This is a remote position.About BruntworkWe specialize in delivering AI-powered sales and marketing solutions for mid-market companies. Our team is dedicated to redefining growth strategies with cutting-edge tools and innovative approaches that drive measurable results.Job DescriptionAs a Social Media Strategist or Senior Advertising Specialist, you will...


  • Bogotá, Bogotá D.E., Colombia Helios Worldwide Co. A tiempo completo

    Job Description:Hiring a Digital Media Strategist at Helios Worldwide Co.About UsHelios Worldwide Co. is an innovative and forward-thinking company dedicated to providing a workplace free from discrimination or harassment. We strive to create an inclusive environment where everyone can thrive.SalaryWe offer an attractive annual salary of $85,000 to $110,000...


  • Bogotá, Bogotá D.E., Colombia Epsilon A tiempo completo

    About EpsilonEpsilon is a global data, technology and services company that empowers marketers to engage consumers with precision. With a comprehensive portfolio of capabilities across digital media, messaging and loyalty solutions, we bridge the divide between marketing and advertising technology.Overview of RoleWe are seeking an experienced Digital Media...