Social Media Brand Strategist

Social Media Brand Strategist at Toptal Join an execution‑driven team building a new business unit from zero and work directly with senior leadership to onboard, coach, and scale our Content Creator users. About Toptal Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams on‑demand. With over $200 million in annual revenue and a fully remote workforce, we combine virtual teams with a support structure that encourages innovation, social interaction, and fun. Job Summary As a Social Media Brand Strategist, you will (1) coach creators 1‑to‑1 to grow their audience, improve engagement, and monetize their content; and (2) design, test, and refine the methodologies that power our coaching model, turning insights into structured playbooks, training materials, and repeatable processes. Responsibilities Conduct creator onboarding, assess performance, and identify growth opportunities across platforms. Provide 1‑to‑1 coaching focused on content strategy, packaging, and execution. Define weekly goals and metrics that drive measurable growth. Guide creators toward professional publishing standards and consistent audience development. Support monetization preparation and activate brand opportunities when appropriate. Design, test, and refine the coaching methodologies that will scale the Creator Agent function. Convert insights into structured playbooks, templates, and training materials for future agents. Partner with the Operations Director to strengthen creator success processes and growth frameworks. Collaborate with marketing, product, and partnerships teams on creator‑facing initiatives. Stay ahead of platform trends, algorithm shifts, and best practices to update our approach continuously. Exercise discretion and independent judgment. First‑Month Milestones Study the Creator onboarding guide and shadow real creator calls to learn our onboarding process. Review internal examples of strong creator diagnostics and session flows to understand our quality bar. Build your own approach for analyzing creators during onboarding sessions. First‑Three‑Months Milestones Take full ownership of tracking, measuring, and driving progress for your client portfolio. Manage around 15 creators with a consistent coaching rhythm that includes goals, metric reviews, tailored feedback, and next steps. Build the first complete version of the Creator Agent playbook based on your learnings from real clients. Identify patterns across creators and propose scalable solutions, templates, and frameworks. First‑Six‑Months Milestones Guide at least one creator from zero monetization to first revenue. Demonstrate consistent metric improvement across your creator portfolio. Build a repeatable coaching model with templates and scorecards. Identify core traits that predict creator success and refine coaching frameworks. Mentor incoming agents and help set the performance bar for the function. First‑Year Milestones Scale multiple creators to consistent monetization. Recognize traits and behaviors that consistently predict creator growth and use insights to improve selection and coaching. Establish the operating system for the Creator Agent team, including training standards and core frameworks. Mentor incoming agents and help set the performance bar for the function. Qualifications Bachelor’s degree required. Proven experience growing social media accounts on YouTube, Instagram, and/or TikTok. Strong understanding of content strategy fundamentals: ideation, hooks, titles, thumbnails, and retention, conversion, and community building. Ability to analyze performance data and translate insights into clear, actionable guidance. Excellent written and verbal communication skills in English. Experience in roles that require coaching, advising, or client accountability. Ability to break down creative work into structured frameworks and teachable steps. Strong organizational discipline to manage around 10 creators weekly. Availability to work in the Americas time zone. Familiarity with creator monetization and brand partnerships is a plus. Bonus Points Creator with +50k followers/subscribers on Instagram, YouTube, or TikTok. Monetized own content through brand deals, affiliate marketing, platform payouts, or selling products/services to own audience. Familiarity with paid social campaigns. This is a remote position. Resumes and communication must be submitted in English. #J-18808-Ljbffr