Senior Programmatic Analyst

hace 6 días

Bogotá, Colombia Publicis Groupe Holdings B.V A tiempo completo

Company description Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe. In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk‑taker and love to develop intrepid ideas, PGD is the place for you. We Move People, and People Move Us Overview Publicis Global Delivery is looking for a Programmatic Media Specialist who has led digital campaigns for assigned advertisers. The candidate should have experience in billing support, setup, taxonomy creation, monitoring, optimization, and reporting for multiple programmatic platforms such as DV360, TTD, Verizon, Xandr, Mediamath, among others. The ideal candidate is independent and focused on quality and is eager to grow alongside the more than 5,000 employees of Publicis Global Delivery around the world. If you are passionate about digital transformation, cross‑team communication, and the digital ecosystem, we are looking for you Responsibilities Setup programmatic campaigns, within each required platform, following agency and advertiser guidelines. Run weekly status calls with internal stakeholders providing performance and pacing strategies. Monitoring the health of your campaigns and ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client’s objectives. Ensuring the quality of deliverables and campaign set up within the programmatic media platforms. Proactively make suggestions and troubleshoot issues. Maintain daily communication with the client’s campaign managers. Report any issues that may arise within the operation promptly. Deliver recommendations, execution and analysis of beta tests, new platforms, optimization strategies and vendors. Assist in programmatic and digital media training sessions and complete the required certification and updates. Connect daily with the global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables. Proactively identify growth opportunities and regularly communicate them to the client. Help develop documentation of best practices for improving operational efficiencies within the team and the group. Qualifications Intermediate programmatic media campaign management/optimization knowledge. Good communication skills. Result‑oriented skills. Attention to detail skills. Analytical skills. Technical savvy and specifically skilled in any digital vertical. Strong knowledge of at least one programmatic media platform and a good understanding of the overall media landscape (DV360, TTD among other DSPs, ad‑server reporting). Intermediate Excel knowledge. Good to have: strong knowledge in one of the following fields: media planning, media buying, creative strategy, ad bidding. Management tools: Marin, Kenshoo, 4C. Verification tools: IAS, DoubleVerify, MOAT. Knowledge on Yahoo and Amazon DSP. #J-18808-Ljbffr

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