Email Marketing And Automation Specialist

hace 2 semanas


Medellín, Colombia Solvo Global Careers A tiempo completo

Título del cargo: Lead Nurturing Specialist Descripción del cargo Responsable de diseñar e implementar estrategias para mantener activos, segmentar, educar y reactivar a los leads que aún no han sido ubicados en una vacante. Este rol es clave para garantizar que ningún talento se pierda en el proceso. Diseñar y operar estrategias de nurturing y reactivación para leads inactivos o en espera. Segmentar dinámicamente la base de datos según idioma, perfil, habilidades, geografía, comportamiento e interés. Activar campañas automatizadas multicanal (WhatsApp, Email, SMS) para acompañar al lead en su preparación. Implementar sistemas de lead scoring basado en readiness, interacción y afinidad con vacantes. Reactivar candidatos descartados o inactivos en distintas etapas del funnel (marketing, sourcing, TA, post-ubicación). Coordinar con equipos de marketing, sourcing y recruiting para reutilizar talento disponible. Medir y reportar la efectividad de campañas, engagement, conversión y volumen de leads reactivados. Experiencia en marketing automation, CRM, talent operations o gestión de bases de datos. Conocimiento práctico en herramientas como HubSpot, ActiveCampaign, Customer.io o equivalentes. Experiencia en diseño de journeys o flujos de nutrición en funnels de conversión. Capacidad analítica para interpretar datos y tomar decisiones basadas en performance. Inglés avanzado (mínimo nivel B2, ideal C1). Enfoque creativo, iterativo y ágil para lanzar y ajustar campañas. Excelentes habilidades de comunicación escrita. #J-18808-Ljbffr



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