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Lead Search Strategy Analyst

hace 2 meses

Bogotá, Bogotá D.E., Colombia Publicis Global Delivery A tiempo completo

Position Overview

We are thrilled to present a role at Publicis Global Delivery for a Lead Search Strategy Analyst. Publicis Global Delivery is a vibrant organization with a workforce exceeding 5,000 globally. In this position, you will oversee digital marketing initiatives for a variety of clients on platforms such as Google Ads, Bing Ads, SA360, Apple, and Amazon search. If you have a passion for digital innovation, effective collaboration across teams, and a deep understanding of the digital landscape, this opportunity may be ideal for you.

Key Responsibilities

  • Establish search marketing campaigns across various platforms adhering to established protocols
  • Conduct regular strategy discussions with internal teams to evaluate performance
  • Continuously assess campaign outcomes and refine strategies to achieve goals
  • Guarantee optimal campaign configurations on search media platforms
  • Proactively offer insights and resolve challenges
  • Timely report any operational challenges
  • Provide strategic recommendations, implement beta tests, and evaluate new optimization techniques
  • Identify potential growth avenues and communicate these to clients
  • Generate actionable insights to improve campaign effectiveness

Qualifications

  • Engage in employee involvement initiatives and events
  • Access to technical training, certifications, and online resources for professional development
  • Enjoy benefits such as prepaid healthcare, additional leave days, and personal development programs
  • Receive mentorship support to facilitate career advancement