Marketing Strategist

hace 2 semanas


Bogotá, Bogotá D.E., Colombia Bruntwork A tiempo completo
Job Title: Marketing Specialist

We are seeking a highly skilled Marketing Specialist to join our team at Bruntwork. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing plans for our glulam division and architectural fabric projects.

Key Responsibilities:
  • Develop and execute a comprehensive marketing plan for both our glulam division and architectural fabric projects.
  • Control and manage all social media accounts, with a focus on LinkedIn, including engaging with posts and other users to drive traffic to our site.
  • Write and create consistent, brand-aligned content across all marketing channels, adhering to our full branded document.
  • Be proficient in Canva to create professional marketing materials and ensure all content is visually appealing and on-brand.
  • Produce modern, creative, and out-of-the-box marketing strategies that stand out in the industry.
  • Utilize AI tools to enhance content development, but rely on creativity and industry understanding for primary content creation.
  • Stay up-to-date with trends in the mass timber and architectural fabric industries, ensuring marketing content is relevant and innovative.
  • Ensure all marketing materials are cohesive and consistent across all platforms and initiatives.
Requirements:
  • Proven experience in marketing, with a focus on building and managing social media strategies.
  • Strong proficiency in Canva for creating marketing materials.
  • In-depth knowledge of social media management, particularly LinkedIn.
  • Ability to develop creative, modern content that reflects Bruntwork's innovative approach.
  • Excellent communication and writing skills.
  • Detail-oriented, with a strong adherence to branding guidelines.
  • Familiarity with AI tools for content generation, while ensuring they complement creative strategies.
  • Understanding of or willingness to learn about the mass timber and architectural fabric industries.


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