Data Insights Specialist

hace 1 mes


Medellín, Antioquia, Colombia Sproutloud A tiempo completo

Company Overview

SproutLoud is an industry leader in Through-Channel Marketing Automation (TCMA), helping large organizations manage their brands and distribute marketing resources locally. Our innovative solutions manage brand compliance, increase speed to market, automate manual tasks, and provide robust reporting and business intelligence.

Role Overview

The Analytics Coordinator is a critical member of our Brands team, responsible for ensuring the expectations and performance metrics of digital services are met. We seek a data-driven professional with expertise in analyzing large datasets and interpreting them to provide actionable insights.

About You

We need someone who excels at Google Analytics 4, pixels, and tracking tools like Adobe Launch and Meta Tagging Assistant. A great fit will be a problem solver who can translate data insights into recommendations that drive business growth and ROI. As a mentor, you will also train junior team members on strategy, analytics, insights, and reporting.

Duties & Responsibilities

  1. Configure and maintain GA4 properties and GTM containers
  2. Collect and analyze data using Google Analytics 4 to identify trends and insights related to website and app performance
  3. Develop and implement measurement strategies for tracking user behavior and conversion rates
  4. Create and maintain custom reports and dashboards to visualize data and communicate insights to stakeholders
  5. Collaborate with digital services, development, and CRM teams to ensure tracking and reporting requirements are met
  6. Conduct A/B testing and other experiments to optimize website and app performance
  7. Provide recommendations for improving user experience and driving conversions based on data analysis
  8. Assist in tagging with Google Tag Manager and pixel implementation
  9. Prepare marketing performance reports for clients and present reports
  10. Answer client questions about reporting and campaign performance
  11. Respond to clients' GA4 and GTM requests within standard SLAs
  12. Stay up-to-date with industry developments and best practices in analytics and measurement

Requirements

  • Proficiency with Google Analytics 4 & Google Tag Manager (GTM)
  • Fluency in English (verbal and written)
  • Basic coding experience (HTML, Javascript)
  • 3 years of experience in digital marketing analytics
  • Experience with Google Analytics 4 implementation and reporting
  • Strong understanding of data visualization and dashboard creation
  • Understanding of data-driven decision making
  • Experience with data analysis and interpretation
  • Proficiency with Excel, Google Sheets, and Looker Studio
  • Ability to synthesize data into compelling presentations
  • Ability to set up both online and offline conversion tracking
  • Ability to identify key performance indicators (KPIs)
  • Experience with A/B testing and experimentation
  • Strong problem-solving and analytical skills
  • Ability to train junior team members on analytics and insights reporting
  • Excellent written and verbal communication skills

Benefits

We offer:

  • A competitive salary, estimated at $85,000 - $110,000 per year, depending on experience
  • 15-20 days of paid time off (PTO) per year
  • Sick leave as needed
  • 1 month sabbatical at 6 years
  • Medical, Vision, and Dental Insurance Plans

Our Culture

We value:

  • Delighting customers through consistent meeting of expectations
  • Being the force of change through continuous improvement
  • Maintaining a jerk-free environment where respect and integrity thrive
  • FOLLOWING UP AND FOLLOW-THROUGH ON OUR WORD
  • Working together towards a shared mission and goal

How to Apply

Please submit your application through our recruiter or hiring manager. Our five-step recruitment process typically takes two weeks and includes a meet-and-greet, top-grading interview, activity or exercise, reference checks, and other assessments.



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