Strategic Marketing Director
hace 1 mes
Marketing Manager Role Overview
Baja Nearshore is seeking a highly skilled Marketing Manager to lead our global marketing efforts. As a key member of our team, you will be responsible for shaping and executing strategic initiatives that drive business growth.
Key Responsibilities:
Content Management:
Develop and implement a content strategy that aligns with our brand standards and marketing goals. This includes supervising the development, scheduling, and publication of content across multiple platforms.
Lead Management:
Monitor and manage incoming leads from various marketing sources, ensuring prompt and accurate assignment to the sales team. Utilize CRM tools to segment, nurture, and optimize leads for better lead-to-customer conversion rates.
CAC Tracking and Pipeline Management:
Track Customer Acquisition Cost (CAC) metrics and identify ways to reduce acquisition costs while enhancing marketing effectiveness. Partner with the sales team to monitor the marketing pipeline, identify bottlenecks, and optimize the flow through the sales funnel.
Lead Conversion to MQLs and Campaign Execution:
Design and execute lead nurturing campaigns to engage and qualify prospects based on established criteria. Assist in planning, executing, and fine-tuning marketing campaigns, including digital, print, events, and email initiatives.
Market Research and Competitor Insights:
Conduct market research to gain insights into customer behavior, industry trends, and competitor strategies. Identify potential market opportunities and areas to focus marketing efforts.
Reporting and Analysis:
Generate regular marketing reports and dashboards to measure performance metrics, such as website traffic, lead generation, conversion rates, and pipeline growth. Analyze data to identify patterns, strengths, weaknesses, and opportunities for enhancing marketing strategies.
Brand Management:
Ensure all marketing communications adhere to brand guidelines and maintain a consistent tone across all channels. Work with internal teams to manage public relations, partnerships, and influencer relationships that boost brand visibility.
Qualifications:
Experience leading remote teams, 5+ years in US B2B marketing, ideally in the insurance industry, proven ability to grow the leads pipeline, and hands-on approach with an inspirational entrepreneurial style.
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