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Marketing Strategist

hace 2 meses


Perímetro Urbano Medellín, Colombia Moabits A tiempo completo
About the Role

We are seeking a highly skilled Marketing Strategist to join our team at Moabits. As a Marketing Strategist, you will be responsible for developing and implementing comprehensive marketing strategies to drive brand awareness and lead generation.

Key Responsibilities
  • Develop and execute successful marketing campaigns to drive brand awareness and lead generation.
  • Manage all marketing activities, including digital marketing, content creation, brand positioning, and email campaigns.
  • Conduct market research to identify trends and opportunities within the IoT industry.
  • Collaborate with the sales team to create effective sales enablement materials and campaigns.
  • Set and track marketing goals aligned with the company's business objectives.
  • Create and maintain technical documentation and marketing collateral.
  • Lead initiatives to enhance our online presence, including SEO and website management.
Requirements
  • 5-7 years of experience in B2B marketing, preferably within the IoT, SaaS, or tech industry.
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven track record in developing and executing successful marketing campaigns.
  • Strong understanding of digital marketing tools and techniques.
  • Demonstrated expertise in Google Ads and Performance Marketing.
  • Excellent communication and presentation skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Proficiency in English and Spanish.
  • Strong analytical and problem-solving skills.
  • Ability to work in a dynamic startup environment.
About Moabits

Moabits is a global connectivity provider with a strong SaaS component, providing access to more than 1700 networks in over 190 countries with a single SIM. Our focus is on the Latin American market, where we have a presence in over 15 countries and support more than 1000 SMEs on our platform.

We simplify the process of creating sales channels for connectivity, enabling integrators, MVNOs, and OEMs to customize their offers. ORION, our in-house-developed platform, provides visibility, control, and automation for SMEs operating in the IoT space. Our goal is to empower these businesses in Latin America, making them more competitive by providing the right tools and a flexible connectivity solution.