Digital Marketing Strategist, Colombia

hace 6 días


Bogotá, Bogotá D.E., Colombia Protocol Labs, Inc. A tiempo completo
About the Role

We are seeking a highly motivated and experienced Digital Marketing Strategist to join our team in Bogota, Colombia. The successful candidate will be responsible for developing and executing on-the-ground marketing campaigns to drive signups, help grow community, increase brand awareness, and elevate the user verification experience.

This role sits at the intersection of our Global Marketing and Market Operations teams, providing strategic guidance and support to both groups. The ideal candidate will have a strong background in marketing strategy, strategic planning, benchmarking against objectives, as well as driving executive-level communications and stakeholder management.

Key Responsibilities:
  • Drive awareness and positive brand sentiment that inspires app downloads and reservation sign-ups
  • Create, develop, and implement a comprehensive marketing roadmap which captures locally important insights and tangible go-to-market strategies, including all relevant platforms
  • Partner with Market Managers and cross-functional stakeholders to drive the development, execution and continuous improvement of Worldcoin's post-expansion strategy
  • Connect global & local efforts by aligning global visions with local marketing campaigns and identifying findings from regional teams to advise global strategies
  • Organize and manage community events - shape the local voice of the project, working closely with Community Specialists
  • Maintain the Worldcoin creative standard and strategic integrity in every execution

The ideal candidate will be a self-directed, creatively motivated individual with strong experience in marketing strategy, strategic planning, benchmarking against objectives, as well as driving executive-level communications and stakeholder management. Fluency in Spanish and English is required.



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