Data-Driven Marketing Strategist

hace 3 semanas

Bogotá, Bogotá D.E., Colombia Advising & Recruiting A tiempo completo

We are Advising & Recruiting, a leading agency partnering with top health and wellness brands to drive innovative marketing strategies. Our team is seeking a Senior Digital Analyst to develop, build, implement, and manage client reporting, tracking, and data structure, providing key insights to help clients achieve their goals.

Job Description

In this role, you will create and edit analytical dashboards, leveraging data insights to provide clarity on marketing performance to our clients under the guidance of the Director of Marketing Analytics. You will work independently to analyze requests in support of our paid media, PPC, and SEO teams, collaborating closely with delivery teams and clients on campaign and website measurement activities.

Key Responsibilities:
  • Serving as the analytical point of contact for 1-3 clients, advising on direction and developing a roadmap for potential analytical support offerings.
  • Extracting data and metrics to assist the media team in compiling client reports. Creating clear and concise slides that fit into the broader narrative of the presentation.
  • Providing analysis on what the numbers mean, aiming to drive fundamental improvements in site experiences that lead to increased conversion rates.
  • Creating, editing, and managing tags through Google Tag Manager to assist with data capture. Providing clients with recommendations on tagging strategies.
  • Collaborating with the media team to ensure conversion tracking aligns with campaign objectives. Creating and testing goals, triggers, variables, and events in GTM.
Requirements

To be successful in this role, you should have:

  • A Bachelor's degree in Marketing, Communications, or a related field.
  • 2-5 years of experience in Marketing Analytics.
  • Advanced knowledge of data visualization tools such as Looker, Power BI, etc.
  • Basic knowledge of Google Analytics 4 and tag management systems (preferably GTM).
  • Familiarity with performance media platforms: Google Ads, Microsoft Ads, Facebook Ads, etc.
  • Action-oriented with a proven ability to generate actionable insights from data.
  • Motivated and capable of working independently.
  • Comfortable presenting work in a group setting.
What We Offer

We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience, and a dynamic work environment that values innovation and collaboration. If you are passionate about data and eager to make a significant impact in the health and wellness sector, we would love to hear from you.

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