Paid Advertising Manager

hace 4 días


Bogotá, Bogotá D.E., Colombia Onda A tiempo completo

Job Overview: Onda is a full-stack D2C growth agency providing premium talent to e-commerce business owners. We offer weekly opportunities for top-tier training and various support departments to assist with marketing labor and execution needs.
Responsibilities: As a Paid Search Media Buyer, you will develop and execute strategic plans for paid search campaigns across multiple search engines to meet client objectives and budgets. Conduct in-depth keyword research and analysis to identify high-impact keywords, search trends, and audience insights. Create compelling ad copy and landing pages that align with the client's brand and messaging. Implement effective bidding strategies, targeting tactics, and campaign structures to maximize the effectiveness of the campaigns. Monitor campaign performance and adjust tactics and budgets as needed to achieve KPIs such as CTR, CPC, CR, and ROAS. Collaborate with internal teams to ensure successful campaign execution and client satisfaction. Skills and Qualifications: Proficient in managing paid search campaigns across multiple search engines. Demonstrated experience developing and executing successful paid search campaigns that achieved KPIs and ROI targets. Strong analytical skills with the ability to analyze campaign data and draw insights and recommendations to improve campaign performance. Excellent communication skills with the ability to collaborate with cross-functional teams and present campaign performance and recommendations to clients.



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