Native Advertising Specialist

hace 7 días


Bogotá, Bogotá D.E., Colombia MGID A tiempo completo

Campaign Management Expertise

We are seeking an experienced Campaign Management expert to join our team at MGID. As a global native advertising platform, we empower brands and publishers to work together transparently. In this role, you will lead the execution, optimization, and analysis of digital marketing campaigns for top clients in LATAM markets.

Your deep understanding of the online advertising ecosystem and experience in campaign management will be key to delivering exceptional results. You will execute and optimize digital marketing campaigns for clients in Colombia and other LATAM countries, develop strong relationships with clients by growing their revenue and consulting on current market trends.

What You'll Do
  • Lead the execution, optimization, and analysis of digital marketing campaigns for top clients in LATAM markets.
  • Develop strong relationships with clients by growing their revenue and consulting on current market trends.
  • Propose innovative solutions to diversify demand and better utilize clients' budgets.
  • Work closely with publisher and BI teams to obtain relevant traffic for clients' objectives.
Requirements

Who You Are:

  • At least 3 years of experience in brand awareness, campaign management, and performance in AdTech, preferably in native advertising.
  • Deep knowledge of the online advertising industry and technologies.
  • Experience working with brands, performance agencies, and trading desks.
  • Understanding of the LatAm region, its peculiarities, consumer sentiment, main competitors, prices, advertising verticals, and communication nuances.
  • Hands-on knowledge of tracking methods such as JS pixels, GTM, server-to-server postback, IAS pixels post-back, etc.
  • Fluency or first-hand familiarity with MS Office, Google Tag Manager, Google Analytics (Hubspot, Slack, Tableau as a plus).
Preferred Qualifications
  • Prior agency experience.
  • Familiarity with tracking platforms (Voluum, Thrive, Impact, Eferflow).
Languages Proficiency
  • Fluent Spanish.
  • Upper-intermediate English (written and spoken).


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