Digital Advertising Manager
hace 3 semanas
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Position: Digital Advertising Manager Key Responsibilities: Develop clear and compelling product requirements (PRDs) / user stories for new initiatives and existing product enhancements, including business justification, revenue potential, and operational impact.
Oversee the team's delivery on the full lifecycle of new Ad Unit projects and initiatives, including conceptualization, design, implementation, and QA.
Regularly communicate progress, status, issues, and resolutions to key stakeholders and senior management via verbal and written status reports.
Navigate cross-functional teams in a dynamic environment, including engineers, marketing, business development, customer service, and partners to plan and launch projects on time and on budget.
Ensure the smooth operation of ad product fulfillment, in conjunction with relevant partners.
Develop and communicate best practices to sales teams.
Troubleshoot issues with advertisers as needed.
Demonstrated ability to negotiate conflicting objectives and create alignment across functional teams.
Experience with agile software development methodologies is highly desired.
Proven experience gathering customer requirements and translating those requirements into actionable product capabilities.
Technical Overview: Strong data and metrics orientation.
Good knowledge of Google Analytics and Google Ad Manager.
Leverage unique 1st party data and other digital brand assets to develop premium products for programmatic clients.
Analyze data outputs to support development of industry insights and periodic reports through ongoing conversations with clients.
Requirements: Excellent oral and written communications skills.
2-5 years of product management experience, with at least 1-3 years in the ad technology industry.
Strong self-motivation, influence, and an ability to get things done.
Outstanding organizational skills, attention to detail and the ability to juggle multiple tasks in a fast-paced environment.
Flexibility - Ability to juggle multiple, often competing priorities from different sources.
Desirable: High level of proficiency with internet technologies and experience of affiliates such as Permutive.
Understanding of the ad tech ecosystem, especially mobile and cross-platform, a strong plus.
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