Digital Marketing Account Manager

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Sagan A tiempo completo
Job Title: Account Manager

Location: Remote

Salary Range: up to 1200 USD per week

Job Summary:

We are seeking a highly skilled and client-focused Account Manager to join our marketing team at Sagan. As a key member of our team, you will be responsible for driving email and SMS marketing strategies, collaborating with internal teams, and ensuring the successful execution of marketing campaigns.

Key Responsibilities:

  • Client Relations: Serve as the primary point of contact for marketing clients, ensuring their needs and expectations are consistently met.
  • Timely Communication: Respond to client communications within 12 hours, Monday through Friday, to foster strong relationships.
  • Collaboration: Work closely with internal teams to align marketing strategies and ensure the on-time launch of campaigns, coordinating with graphic designers, copywriters, and email deliverability experts.
  • Reporting: Provide data-driven reports to clients, reviewing marketing performance regularly and identifying areas for improvement.
  • Content Management: Manage comprehensive content calendars for each client, ensuring content is approved and maintaining consistency and quality.
  • Content Execution: Assist with campaign creation and auditing, collaborating with the team to ensure effective execution.
  • Optimization: Share key insights from client strategies with the internal team to improve overall marketing performance.
  • Platform Utilization: Efficiently use organizational tools and client marketing platforms to execute initiatives effectively.

Qualifications:

  • 2+ years of experience in digital marketing.
  • 1+ years of experience as an Account Manager in a digital marketing agency.
  • Preferred: 2+ years of experience in email marketing for both consumer and B2B markets.
  • Proficiency with email service providers and SMS/text platforms is highly desirable.
  • Strong skills in Microsoft Excel or Google Sheets for data analysis.
  • Basic knowledge of laws and regulations related to email and text marketing.
  • Solid understanding of key performance factors such as audience, content quality, open rates, click-through rates, and conversion rates.
  • Excellent written and verbal communication skills.
  • Strong active listening skills, attention to detail, and empathy toward client goals.
  • Ability to build rapport with both clients and internal team members.

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