Digital Marketing Automation Specialist

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Somewhere A tiempo completo
Job Title: Digital Marketing Specialist - Automation & Content Strategy Expert

Job Overview:

We are seeking a highly skilled Digital Marketing Specialist who excels in automating marketing processes, driving ad campaigns, and creating high-quality content. This role is ideal for a strategic thinker who understands the importance of automated touchpoints, sequences, and funnels while also being capable of producing disruptive content that drives engagement and organic viral growth.

Key Responsibilities:

  • Marketing Automation & CRM Management:
    • Develop and implement automated marketing touchpoints, sequences, and funnels using HubSpot.
    • Manage CRM processes, ensuring smooth and efficient lead nurturing, onboarding, and member engagement.
    • Monitor and optimize automated campaigns to improve performance and ROI.
  • Ad Campaign Management:
    • Assist in planning and management paid ad campaigns across various platforms, including social media, search engines, and email.
    • Analyze campaign performance and adjust strategies to maximize reach, engagement, and conversions.
    • Collaborate with the sales team to align marketing efforts with sales objectives.
  • Content Creation & Strategy:
    • Oversee and provide input on the creation of high-quality content, including blogs, social media posts, videos, and webinars, designed to educate and engage our target audience.
    • Focus on producing content that disrupts the market, captures attention, and drives organic viral marketing.
    • Work with the graphic design team to ensure consistent branding and messaging across all platforms.
  • Member Engagement & Resources:
    • Develop and distribute valuable resources and content that keep members engaged and see us as an indispensable part of their practices.
    • Utilize feedback and data to continuously improve member-driven content and resources.
    • Build and maintain a content calendar to ensure consistent communication and value delivery to our members.
  • Organic & Viral Marketing:
    • Support organic and viral marketing efforts through strategic content distribution and engagement tactics.
    • Innovate and implement strategies that drive organic growth and foster a strong, engaged community.
    • Identify and leverage trends to amplify content reach and member interaction.

Qualifications:

  • Proven experience in digital marketing, with a focus on automation, content strategy, and ad campaign management.
  • Expertise in using HubSpot for marketing automation and CRM management.
  • General knowledge of ClickUp or willingness to learn for use of project coordination and communication.
  • Strong knowledge of content creation, paid advertising, and organic growth strategies.
  • Ability to develop and execute marketing strategies that balance automation with high-quality, disruptive content.
  • Excellent communication skills, with a knack for creating compelling content and presenting ideas effectively.
  • Ability to work independently in a remote environment and meet deadlines in a fast-paced startup setting.
  • Willing to use Email, Clickup, and Hubspot to regularly communicate project progress.
  • Available daily during general business hours and for 2-3 weekly check-in's via Google Meet or Zoom.

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