E-commerce Performance Marketing Strategist

hace 3 días

Bogotá, Bogotá D.E., Colombia Pearl A tiempo completo
About Pearl Talent

We are a fast-paced, data-driven e-commerce business in the D2C discount fragrance industry. Our team is fully remote, and we are focused on scaling through optimized performance marketing and creative ad strategies.

Role Overview

As the Performance Marketing Manager, you will be responsible for managing all paid media channels (primarily Google and Meta), overseeing ad performance, tracking KPIs for media and agencies, and working closely with our internal design and email teams.

  • Paid Media Management and Optimization (50%) - Oversee and optimize paid media campaigns on Google Shopping Ads, Google Ads, and Facebook Ads Manager, ensuring campaigns are tailored to meet performance and ROAS targets.
  • Creative Collaboration and Strategic Input (30%) - Develop detailed design briefs for the internal design team, ensuring media assets align with growth objectives and enhance ad performance.
  • Performance Reporting and Growth Opportunities (20%) - Provide regular reports to the CMO and other stakeholders on media performance, ensuring transparency and data-driven insights for long-term strategy development.
Key ResponsibilitiesPaid Media Management and Optimization

You will implement A/B tests and other strategies to optimize ads for better performance, continuously identifying ways to improve ad effectiveness and scale revenue.

Creative Collaboration and Strategic Input

You will work closely with the email marketing, SEO, and CRO teams to ensure cohesive and aligned marketing strategies, providing support for paid media initiatives.

Performance Reporting and Growth Opportunities

You will use data and analytics tools such as Google Analytics and SEMrush to consistently refine and enhance ad strategies, aiming for sustained growth and improved ROI.

Requirements
  • Must-Have: 5+ years of experience managing paid media, with extensive experience in D2C e-commerce growth.
  • Expert knowledge in Google Ads, Google Shopping Ads, Google Analytics, and Facebook Ads Manager.
  • Strong proficiency with Shopify.
  • Demonstrated ability to optimize for ROAS while identifying new revenue opportunities.
  • Ability to work in a fast-paced, results-driven environment.
Benefits
  • Competitive Salary: Up to $2000 per month, based on experience and skills.
  • Remote Work: Fully remote—work from anywhere.
  • Generous PTO: Ample paid time off to rest and recharge.
  • Health Coverage: HMO coverage after 3 months for full-time employees.

The estimated salary for this position is up to $2000 per month, based on experience and skills.

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