Digital Marketing Campaign Strategist

hace 2 días

Medellín, Antioquia, Colombia Recurly, Inc. A tiempo completo

About Recurly: Leader in Subscription Management, we provide a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Our platform empowers billions of credit card transactions and has enabled customers to recover nearly $1.2 billion in revenue annually.

As a critical player in our hyper-growth company, you will design and implement highly-targeted inbound/outbound integrated marketing campaigns to named accounts in prioritized countries through multiple channels. You'll work with people in other departments, including product marketing, digital, field, partner marketing, and Sales.

We're looking for a driven, data- and results-oriented marketer who's got some great campaign management chops. Here are the key responsibilities:

  1. Create integrated marketing campaigns based on market segments to drive leads, marketing qualified leads (MQLs), and ultimately pipeline creation
  2. Supervise the execution, monitoring, and measurement of marketing campaigns and their success to ensure campaign implementation follows organizational guidelines
  3. Improve new campaigns using data and feedback from existing and previous projects

You'll align with the marketing events manager to align campaigns with in-person events, partner with content and SDR team on outreach and follow-up communications for marketing campaigns, and develop and maintain a captivating customer journey through digital media.

In this role, you'll also map content story arcs to target personas, orchestrate tactics, assets, and messages that align to those buying stages, and ensure timely deployment of initiatives. Strong relationships with internal/external teams, collaboration skills, and project management expertise are essential.

What We Offer: Competitive benefits programs and perks designed to fit your needs and the needs of your family. We're an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.

Salary: $120,000 - $150,000 per year, depending on experience and qualifications.

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