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We are seeking a highly skilled Digital Media Strategist to join our team at Virtual Assist. The ideal candidate will have expertise in setting up and optimizing paid advertising campaigns on Facebook, leveraging tools like custom audiences, lookalike audiences, and interest-based targeting.
The successful candidate will play a pivotal role in guiding clients in utilizing Facebook Ads Manager to set up and optimize campaigns, analyzing performance data to make informed decisions that enhance campaign effectiveness.
Main Responsibilities:
- Develop, set up, and optimize paid advertising campaigns on Facebook for clients.
- Analyze performance data to inform campaign optimization decisions.
- Collaborate with the team to ensure campaign strategies align with performance goals across various industries.
- Manage multiple campaigns simultaneously, scaling while maintaining profitability.
