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Digital Media Solutions Strategist

hace 2 semanas

Colombia Power Digital A tiempo completo

We are a tech-enabled growth firm, at the intersection of marketing, consulting and data intelligence. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results.

As a full-service growth marketing firm, we offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A.

The Programmatic Strategist is responsible for owning the execution, performance, and growth of programmatic within their book of business. They work closely with account leadership to ideate and evolve the strategy of their service within the broader media mix.

Responsibilities
  • Strategic Collaboration: Work closely with specialists, planning teams, marketing sciences, and account teams to develop and execute programmatic strategies effectively.
  • Campaign Development and Management: Create and onboard new programmatic accounts and campaigns within self-serve DSPs (Demand-Side Platforms) with hands-on-key activation.
  • Client Management: Lead programmatic communications as subject matter expert, monitor account pacing documentation, accounting requirements, and deliverable tracking.
  • Data Integration: Collaborate with the marketing and analytics teams to integrate reporting APIs and ingest daily campaign data.
  • Performance Monitoring: Actively monitor campaign Key Performance Indicators (KPIs) through reporting tools.
  • Insights and Analysis: Regularly deliver campaign insights and analysis to the lead strategist on a weekly basis.
  • Operational Support: Ownership of department operations for respective clients, such as trafficking, pixel creation, A/B test setups.