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Programmatic Media Strategist

hace 7 días

Colombia Power Digital Marketing, Inc. A tiempo completo

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role

A day in the life:

  • The Programmatic Strategist is responsible for owning the execution, performance, and growth of programmatic within their book of business. They are oriented towards the clients' business success, tying their efforts to the greater business goals. They are self-starters and autonomously own their responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix. They are responsible for owning reporting, optimizations, client communication, and execution of all programmatic media channel activations, with the support of a specialist team. The Strategist is excellent at providing insights and forward thinking strategy to clients on an ongoing basis, and has a strong understanding of their service's strategy and the levers to pull to drive performance.

Responsibilities:

  • Strategic Collaboration: Work closely with specialists, planning teams, marketing sciences and account teams to develop and execute programmatic strategies effectively.
  • Campaign Development and Management: Create and onboard new programmatic accounts and campaigns within self-serve DSPs (Demand-Side Platforms) with hands-on-key activation. Take ownership of managing campaigns across various programmatic channels, including mobile, display, video, CTV, DOOH and audio.
    • Identifying audience + data partners for addressable campaigns.
    • Curate and negotiate media inventory with high priority vendors and networks.
  • Client Management:
    • Lead programmatic communications as subject matter expert.
    • Monitor account pacing documentation, accounting requirements and deliverable tracking.
  • Data Integration: Collaborate with the marketing and analytics teams to integrate reporting APIs and ingest daily campaign data.
  • Performance Monitoring: Actively monitor campaign Key Performance Indicators (KPIs) through reporting tools.
  • Insights and Analysis: Regularly deliver campaign insights and analysis to the lead strategist on a weekly basis.
  • Operational Support: Ownership of department operations for respective clients, such as trafficking, pixel creation, A/B test set ups.
  • Employ AI technologies to enhance and optimize business processes.
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Role Requirements:

  • In-depth knowledge and hands-on-key experience with programmatic advertising platforms, demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges.
  • Proficiency in data analysis and the ability to interpret campaign performance metrics, optimize campaigns, and make data-driven decisions.
  • Understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio.
  • Proficient in ad creative best practices (formats, specs, messaging) and audience targeting techniques (demographics, behavioral targeting, retargeting) across various platforms and within the DSP.
  • Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors.
  • Strong attention to detail in setting up, monitoring, and managing programmatic campaigns.
  • Familiarity with ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems.

Key Performance Indicators (KPIs)

  • Below 10% Client Churn Rate.
  • Range of the number of accounts (7-8).
  • Achieve client spend thresholds and meet or exceed industry performance benchmarks by at least 95%.
  • 100% completion on client deliverables.

Most Important Things (MITs)

  • Understanding the client's business model and desired outcomes in order to align with the strategy of the account.
  • Paid Advertising account performance and health of the account.
  • Client retention, sentiment and growth.
  • Paid advertising production and completion of tasks on time based on deadlines set by team/client.
  • Collaboration with international team members on production work.

Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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