Master Digital Media Strategist

hace 1 semana

Medellín, Antioquia, Colombia Absolute Marketing Colombia Sas A tiempo completo

Job Summary

We are seeking a seasoned Master Digital Media Strategist to join our team at Absolute Marketing Colombia Sas. As a key member of our media buying team, you will play a pivotal role in planning, executing, and optimizing paid media campaigns on Meta, LinkedIn, and TikTok.

Key Responsibilities:

  • Campaign Strategy & Planning: Develop and implement comprehensive media buying strategies tailored to client goals, conduct audience research and competitive analysis to identify opportunities for targeted ad placements.
  • Ad Creation & Optimization: Collaborate with creative teams to develop engaging ad content that resonates with target audiences, optimize campaigns through A/B testing, audience segmentation, and creative iterations.
  • Performance Monitoring & Reporting: Monitor ad performance daily, ensuring campaigns meet KPIs such as CTR, CPC, ROAS, and conversions, generate detailed reports with actionable insights for internal teams and clients.
  • Platform Expertise: Stay updated with the latest trends, features, and best practices for Meta, LinkedIn, and TikTok Ads, ensure compliance with platform policies and guidelines.
  • Budget Management: Manage media budgets effectively to maximize ROI while meeting client expectations, recommend adjustments to budgets based on performance and opportunities.

Qualifications:

  • Experience: Minimum of 5 years of experience in media buying with a proven track record of managing successful ad campaigns on Meta, LinkedIn, and TikTok.
  • Skills: Strong analytical skills with the ability to interpret complex data and turn insights into action, proficiency with ad platforms and analytics tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Google Analytics).
  • Soft Skills: Strong communication and presentation skills, ability to work collaboratively with cross-functional teams, self-starter with a proactive mindset and the ability to thrive in a fast-paced environment.

What We Offer:

  • Competitive Salary: $65,000 - $90,000 per year, depending on experience.
  • Flexible Work Schedule: With a remote-first environment, you'll have the flexibility to work from anywhere.
  • Opportunities for Growth: Our company offers opportunities for professional growth and development, allowing you to advance your career.
  • Collaborative Team Culture: We foster a collaborative and supportive team culture that encourages open communication and teamwork.

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