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Marketing Strategy Lead

hace 2 semanas

Colombia Marriner Marketing A tiempo completo
Key Responsibilities

  • Develop and implement comprehensive digital marketing strategies across multiple channels, including social media, email, and search engine optimization (SEO), to increase brand awareness and engagement.

  • Analyze market trends and consumer behavior to inform data-driven marketing decisions and optimize campaign performance.

  • Collaborate with cross-functional teams, including account management, creative, and project management, to ensure alignment of digital initiatives with business objectives.

  • Present findings and recommendations to stakeholders, showcasing exceptional presentation skills and data visualization expertise.

  • Stay up-to-date with industry trends and best practices in digital marketing, leveraging knowledge to drive strategic decision-making and process improvement.

Desired Skills and Experience:

  • Bachelor's degree in Marketing or related field, with at least 4-6 years of experience in digital marketing strategy and analysis.

  • Proficiency in Google Campaign Manager, Google Analytics 4, Google Ads, Google Tag Manager, Meta Ads, LinkedIn Ads.

  • Familiarity with data analysis, SEO, data visualization, email marketing, programmatic ads, WordPress, Salesforce Marketing Cloud.